Cycling through all six. Tap any point to stop.

Measured on six things

Find where your online store loses sales

Accessibility

Lighthouse accessibility 54/100 with three structural failures: no <title>, no [lang] on <html>, no main landmark. Multi-language support exists but the markup doesn't declare it.

Screenshots

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xfix shop

About this app

xfix shop is an ecommerce UX audit that finds where an online store loses sales. Paste a store link and it shops the store like a first-time customer: product page, cart and checkout, stopping before payment. Nothing on the store changes. It checks 115 published rules, such as whether price, stock and delivery date are where buyers look, whether guest checkout exists and whether shipping cost appears before payment. Every finding is ranked by the revenue it puts at risk, with a screenshot, why it matters and the fix. The report gives a score out of 100, and a re-audit shows the before-and-after score. It also scores whether AI assistants like ChatGPT, Gemini and Copilot can find the store and buy from it. Works in English, Arabic and Spanish. Free plan: 3 stores and the top 7 issues per report. Full report $29 once; Pro from $49/month.

Key features

1No-install store walk: audits product page, cart and checkout against 115 published rules, stopping before payment
2Findings ranked by revenue at risk, each with a screenshot, why it matters, and the specific fix
3AI Shoppers score: checks whether ChatGPT, Gemini and Copilot can read products, price and stock, and buy from the store

Target customer profile

Drawn from the product itself, not from a survey.

Demographic

Ecommerce store owners on Shopify, WooCommerce, BigCommerce, Magento, Zid, or Salla

Pain points

Unsure why visitors leave without buying; lack of UX expertise; limited budget for professional audits

Primary needs

Identify high-impact fixes ranked by revenue loss; improve conversion rates; get actionable steps without technical overhead

Demographic

Conversion rate optimization (CRO) specialists and UX consultants

Pain points

Time-consuming manual audits; need for evidence-based findings; explaining value to clients

Primary needs

Quick, data-backed audits with screenshots and benchmarks; ability to re-audit and prove improvements; white-label reports for clients

Demographic

Agencies managing multiple ecommerce stores

Pain points

Scaling audits across clients; maintaining quality; demonstrating ROI of UX changes

Primary needs

Multi-store dashboards; branded PDF reports; automated re-audits to track progress and justify retainers

Scout Review

Written by AI from measured evidence, scored out of 100.

xfix shop is a no-install ecommerce UX audit that walks your product page, cart and checkout against 115 published rules and ranks every finding by revenue at risk. The pitch is sharp: paste a URL, get a scored report with screenshots and fixes in 3-4 minutes, re-audit to prove improvement. The landing page is polished and the onboarding is genuinely low-friction. The free plan is generous enough to be useful (3 stores, top 7 issues) and the $29 one-off report is a smart entry point for store owners who don't want a subscription. The weaknesses are real but fixable: accessibility is poor (54/100, missing title, lang and main landmark), security headers are mostly absent (4/12), and mobile LCP sits at 4.1s. The AI-shopper angle is the most interesting differentiator — it's a question Hotjar and Crazy Egg don't answer. For an early-stage tool, this is a competent, well-positioned product with clear room to grow.

Measure by measure

Usability

URL input plus CTA in the hero gets you to a report in 3-4 minutes with no install. Free plan shows 7 issues; full report $29 or Pro from $41/mo. Clear, low-friction onboarding.

Design

Clean card-based landing page with disciplined pink accents and a realistic dark-mode audit mockup. Hero subtext contrast and washed-out free-tool cards are the weak spots.

Speed

Lighthouse mobile 80/100 with LCP 4.1s and TBT 57ms; desktop 93/100. Solid overall, but the 4.1s mobile LCP is the number to watch on slower connections.

Security

HTTPS enforced with SPF and DMARC in place, but no HSTS, CSP, frame protection, X-Content-Type-Options, Referrer-Policy or Permissions-Policy. 4/12 checklist points.

Accessibility

Lighthouse accessibility 54/100 with three structural failures: no <title>, no [lang] on <html>, no main landmark. Multi-language support exists but the markup doesn't declare it.

Growth

Real problem (stores lose sales to fixable UX issues), specific wedge (no install, no tracking script, revenue-ranked findings), and a growing AI-shopper angle. 500 audits on 269 stores is early but real.

Improvement areas

Accessibility: Lighthouse 54/100 with missing <title>, [lang] on <html>, and main landmark
Security headers: only 4/12 checklist points — no HSTS, CSP, frame protection or Referrer-Policy
Mobile performance: LCP 4.1s on mobile despite 93/100 desktop score

Design & Usability

The landing page is well-crafted: a disciplined pink accent, a realistic dark-mode audit mockup showing 90/115 and 60/100 scores, and a card-based layout that separates sections cleanly. The hero puts the store URL input directly next to a large pink 'Audit my store, free' button, which is exactly where it should be. Onboarding is genuinely low-friction — no install, no theme edit, no admin access, and the site claims a 3-4 minute turnaround. The free plan gives 3 stores and the top 7 issues; the full report is $29 once, Pro is $41/month annual, Agency $166/month. The weak spots are visual: hero subtext and disclaimer text sit low-contrast on the beige background, the free-tools cards use very light gray icons and borders that feel under-emphasized next to the pink CTAs, and the nav bar packs in many links plus language and sign-in elements, creating density at the top. Usability is strong where it matters — the path from URL to report is short and the report itself uses progress bars and risk percentages for quick comprehension.

Speed & Security

Speed is solid but uneven. Lighthouse mobile scores 80/100 with LCP 4.1s, CLS 0, TBT 57ms and FCP 3.0s; desktop scores 93/100. The 4.1s mobile LCP is the number to watch — it's the one metric that could cost you a store owner on a slower connection. No user complaints about lag appeared in the collected evidence. Security is the weaker half: HTTPS is enforced and SPF and DMARC are in place, but the HTTP header probe found no HSTS, no CSP, no frame protection, no X-Content-Type-Options, no Referrer-Policy and no Permissions-Policy — 4 out of 12 checklist points. No SOC 2, ISO, pen-test or bug bounty claims appear in the collected site content. For an early-stage tool that audits stores without installing anything, the missing headers are a hardening gap rather than a red flag, but they're cheap to fix and worth fixing.

Accessibility & Growth

Accessibility is the weakest dimension. Lighthouse scores 54/100 with three structural failures: the document has no <title> element, the <html> element has no [lang] attribute, and there is no main landmark. The site does support English, Arabic and Spanish, but the markup doesn't declare the language, which is exactly the kind of thing screen readers need. No accessibility statement or WCAG conformance claim appears in the collected content. Growth is a different story: the problem is real (stores lose sales to fixable UX issues), the target customer is specific (Shopify, WooCommerce, Salla, Zid, Magento, BigCommerce owners who can't afford a professional audit), and the wedge is concrete — no install, no tracking script, findings ranked by revenue at risk, plus an AI-shopper readiness score that Hotjar, Crazy Egg and Lucky Orange don't offer. The category has headroom as AI shopping grows. Traction is early — 500 audits on 269 stores, domain registered October 2024 — but the idea itself is well-positioned.

Conclusion

If you run a Shopify, WooCommerce or Salla store and you're guessing why visitors leave without buying, xfix shop is worth the free audit — the revenue-at-risk ranking is more actionable than a heatmap you have to interpret yourself. The $29 one-off report is a low-risk way to see the full picture before committing to Pro. Just don't expect it to replace a real accessibility audit or a security review; it audits your store's UX, not your infrastructure. The AI-shopper readiness score is the feature to watch — as more shoppers ask ChatGPT and Gemini what to buy, stores that can't be read by agents will quietly lose sales. Fix the missing headers and the accessibility basics, and this becomes a genuinely strong tool for its price point.

Suggestions for improvement

Add HSTS, CSP, X-Content-Type-Options, Referrer-Policy and Permissions-Policy headers — the probe found only 4/12 checklist points.
Fix the three Lighthouse accessibility failures: add a <title>, set [lang] on <html>, and add a main landmark.
Improve mobile LCP (currently 4.1s) by optimizing hero images and preloading the primary CTA assets.
Raise contrast on hero subtext and disclaimer text, and darken the free-tools card icons and borders.

How we score

Alternatives comparison

Named competitors, point by point. Nobody paid to appear here or to be left out.

	xfix shop	Hotjar	Crazy Egg	Lucky Orange
Installation required	No — audits live URL, no script or theme edit	Yes — tracking script on every page	Yes — tracking script on every page	Yes — tracking script on every page
Time to first insight	3-4 minutes, no traffic needed	Days to weeks — needs visitor traffic	Days to weeks — needs visitor traffic	Days to weeks — needs visitor traffic
Findings ranked by revenue at risk	Yes — every finding shows % of monthly revenue at risk	No — heatmaps and recordings, no revenue estimate	No — heatmaps and scrollmaps, no revenue estimate	No — recordings and polls, no revenue estimate
AI assistant / agent readiness check	Yes — 12 rules for ChatGPT, Gemini, Copilot readability and purchase	No	No	No
Pricing model	Free (3 stores, 7 issues); $29 one-off; Pro $41/mo; Agency $166/mo	Free tier; paid plans from ~$32/mo	Free trial; paid plans from ~$29/mo	Free trial; paid plans from ~$18/mo