Cycling through all six. Tap any point to stop.

Measured on six things

Track and optimize your brand's visibility in AI answers.

Growth

Real, growing problem (GEO), specific buyer (brands + agencies), concrete wedge (multi-market runs, custom prompts, white-label). Category is crowded but young.

Screenshots

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EchoWi

About this app

EchoWi is an AI visibility platform that helps brands and marketing agencies understand, improve, and track their performance in AI-generated answers across major AI tools like ChatGPT, Claude, Gemini, Perplexity, and AI Overviews. It measures key KPIs such as visibility, rank, mentions, share of voice, sentiment, and sources, providing actionable insights to influence how AI recommends your brand over time. With EchoWi, you can audit your current AI presence, optimize with specific recommendations, and track improvements across markets and languages. It's designed for marketers, brand managers, and agencies who want to stay visible in the era of AI assistants. The platform runs on a repeatable schedule, storing results to track patterns and changes over time, and offers full control over prompts to match your business complexity and target markets.

Key features

1AI visibility tracking across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews with visibility, rank, mentions, share of voice and sentiment KPIs.
2Repeatable scheduled prompt runs stored over time, with custom prompts and separate measurement per market and language.
3Agency-ready multi-client workspaces with white-label reporting, plus audit → optimize → track workflow and Slack support on Business tier.

Target customer profile

Drawn from the product itself, not from a survey.

Demographic

Brand Marketing Managers

Pain points

Struggling to gain visibility in AI answers; unsure how to influence AI recommendations.

Primary needs

Tools to monitor AI presence, optimize brand mentions, and track competitors.

Demographic

SEO Specialists

Pain points

Traditional SEO strategies don't cover AI-generated answers; need to adapt to GEO.

Primary needs

Insights into AI answer rankings, share of voice, and actionable optimization steps.

Demographic

Marketing Agencies

Pain points

Clients demand visibility in AI tools; lack of scalable solutions for multiple brands.

Primary needs

Multi-client dashboards, customizable prompts, and white-label reporting.

Scout Review

Written by AI from measured evidence, scored out of 100.

EchoWi is an AI visibility platform for the GEO era — it audits how your brand shows up in ChatGPT, Claude, Gemini, Perplexity and AI Overviews, then tracks visibility, rank, mentions, share of voice and sentiment over repeatable scheduled runs. The pitch is well-aimed: brands and agencies, multi-market and multi-language, with custom prompts and white-label reporting. Pricing is transparent and aggressive — €29 Starter, €64 Pro, €109 Business, Custom above that — with prompt, LLM and seat limits spelled out per tier rather than hidden behind 'contact us'. The measured fundamentals are genuinely strong: a perfect 100/100 desktop Lighthouse score, 83/100 mobile, a flawless 100/100 accessibility audit, and a full 12/12 security header checklist with SPF and DMARC. The weaknesses are the ones you'd expect from a product this young: no public documentation or help center, no SOC 2 or ISO paperwork, an empty 'Trusted by' logo strip, a single testimonial, and a mobile LCP of 4.5s. None of these are fatal. All of them are the difference between a promising tool and one a procurement team will sign off on.

Measure by measure

Usability

Clear 3-step onboarding, four pricing tiers with explicit prompt/LLM/user limits, and an FAQ that actually explains GEO vs SEO. No public docs or help center found.

Design

Clean, editorial landing page with coherent branding and real dashboard screenshots. The empty 'Trusted by' logo strip and a single testimonial undercut the polish.

Speed

Lighthouse desktop 100/100 and mobile 83/100, with CLS 0 and TBT 101ms. Mobile LCP of 4.5s is the one metric dragging the score down.

Security

Full 12/12 security header checklist, HSTS, CSP, SPF and DMARC all in place. No SOC 2, ISO, pen-test or bug bounty published, which is normal at this stage.

Accessibility

Perfect 100/100 Lighthouse accessibility score and four language versions (EN/ES/FR/DE). No published WCAG statement, so the ceiling is capped.

Growth

Real, growing problem (GEO), specific buyer (brands + agencies), concrete wedge (multi-market runs, custom prompts, white-label). Category is crowded but young.

Improvement areas

No public documentation, help center or API reference — critical for a tool that depends on users authoring effective custom prompts.
No SOC 2, ISO 27001, pen-test summary or bug bounty published, which will stall enterprise and agency procurement reviews.
Empty 'Trusted by' logo strip and a single testimonial weaken social proof on an otherwise polished landing page.
Mobile Lighthouse LCP of 4.5s sits in Google's 'needs improvement' band; desktop is a perfect 100/100 by contrast.

Design & Usability

EchoWi's site reads like a product that knows its category. The hero — 'BE THE BRAND AI RECOMMENDS' — is a sharp framing of the GEO problem, and the 'A LOOK INSIDE' section shows actual dashboard, Prompts and Competitors tabs rather than abstract illustrations. Branding is consistent across homepage and pricing, the CTA pair (Book a Demo / Start Free Trial) is repeated without confusion, and the FAQ block does real work explaining GEO vs SEO and which LLMs are tracked. Usability is where the cracks show. Onboarding is pitched as three steps — share your site, pick prompts, get insights — which is genuinely low-friction, and the pricing page is unusually honest about limits (20/50/100 prompts, 1/3/4 LLMs, 1/2/4 seats). But there is no public documentation, help center or API reference in the collected content, which for a tool that asks users to author custom prompts and interpret share-of-voice metrics is a real gap. The 'TRUSTED BY' strip renders as sixteen empty boxes and the testimonial section carries exactly one quote, which reads as a page that shipped before the logos arrived.

Speed & Security

Speed is a tale of two devices. Lighthouse desktop scores a perfect 100/100, and mobile lands at 83/100 with CLS 0 and TBT 101ms — both healthy. The one weak number is mobile LCP at 4.5s, which sits in Google's 'needs improvement' band and is the kind of thing a hero image or a blocking font load causes. It's fixable, not structural. Security is the strongest measured dimension. The HTTP probe returned a full 12/12: HTTPS enforced, HSTS, CSP, frame protection, X-Content-Type-Options, Referrer-Policy and Permissions-Policy all present, plus SPF and DMARC published for the domain. That's a more disciplined header posture than plenty of funded B2B SaaS ships with. What's missing is the paperwork layer — no SOC 2, ISO 27001, pen-test summary or bug bounty program appears in the collected site content. For a product that will be handed brand and competitor data by marketing teams, that's the next thing to publish, not because the headers are weak but because procurement will ask.

Accessibility & Growth

Accessibility is quietly one of EchoWi's better dimensions. Lighthouse's axe-core audit returned a perfect 100/100 on the homepage, and the site ships in four languages — English, Spanish, French and German — which matters for a product whose entire pitch is measuring brand visibility across markets and languages. The gap is documentation: there's no published WCAG conformance statement or accessibility page, so the 100/100 is a snapshot, not a commitment. Growth is a judgement about the idea, and the idea is sound. Generative Engine Optimization is a real, named problem — brands genuinely don't know how ChatGPT or Perplexity describe them — and EchoWi's wedge is specific: multi-market, multi-language runs on a repeatable schedule, custom prompts, and agency-friendly multi-client workspaces with white-label reporting. Pricing at €29–€109/mo undercuts SEMrush and Ahrefs, and the FAQ does the educational work those incumbents haven't bothered with. The honest limit is defensibility. SEMrush and Ahrefs already ship AI-visibility features and can deepen them cheaply; Brandwatch owns the listening budget line. EchoWi's advantage is focus and price, which is a real advantage but not a moat.

Conclusion

The category EchoWi is playing in is real and it is early. GEO is not a buzzword invented by a landing page — it's the direct consequence of people asking assistants instead of scrolling results, and brands have no native way to see what those assistants say about them. EchoWi's answer is a scheduled, multi-market, multi-language audit with actionable recommendations, priced where a marketing manager can expense it without a committee. That's a coherent product. What it needs next is the unglamorous layer: documentation so users can actually author good prompts, a compliance page so agencies can put it in front of enterprise clients, real logos in that 'TRUSTED BY' strip, and a hero image diet so mobile LCP drops under 2.5s. Do those four things and EchoWi stops being a promising GEO tool and starts being the one agencies standardize on. The fundamentals are already there — the polish is what's missing.

Suggestions for improvement

Publish a docs/help center covering prompt authoring, metric definitions (visibility, share of voice, sentiment) and API access.
Replace the 16 empty 'TRUSTED BY' boxes with real client logos, or remove the section until you have them.
Add a compliance/security page: SOC 2 roadmap, data handling, subprocessors, DPA — agencies will ask before signing.
Cut mobile LCP from 4.5s to under 2.5s by optimizing the hero image and deferring non-critical fonts/scripts.

How we score

Alternatives comparison

Named competitors, point by point. Nobody paid to appear here or to be left out.

	EchoWi	SEMrush	Ahrefs	Brandwatch
Primary focus	Dedicated GEO platform for AI-generated answers	Broad SEO suite with emerging AI visibility features	SEO toolset and backlink analysis, limited AI answer tracking	Social listening and brand mention analytics
AI answer tracking (ChatGPT, Claude, Gemini, Perplexity, AI Overviews)	Core feature — tracks across major LLMs and AI Overviews	Partial — some AI visibility features, not full GEO coverage	Limited AI answer tracking	Not focused on AI-generated answers
Custom prompt control	Pre-built and fully custom prompts per workspace	Keyword-driven; not prompt-based	Keyword-driven; not prompt-based	Query-based social listening, not LLM prompts
Multi-market / multi-language measurement	Markets and languages fixed per run; site in EN/ES/FR/DE	Multi-region SEO data, not AI-answer specific	Multi-region SEO data, not AI-answer specific	Multi-language social listening
Agency / multi-client support	Multi-client workspaces and white-label reporting	Agency plans and client reporting	Agency-oriented seats and reporting	Enterprise-grade, agency usage less central
Entry pricing	€29/mo Starter (20 prompts, 1 LLM, 1 user)	Higher entry tier; SEO-suite pricing	Higher entry tier; SEO-suite pricing	Enterprise pricing, quote-based