Cycling through all six. Tap any point to stop.

Measured on six things

Email marketing that gets out of your way, with all featu...

Growth

Sharp, specific wedge: every feature on every plan, billing only mailable contacts, free to 4,000 subs, and a $5 BYO-SES tier. Directly aimed at Mailchimp's tiered-feature and price-jump gripes. New domain, so traction is unproven.

Screenshots

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EmailFig

About this app

Two things make an email platform tiring. The feature you need is always one plan up, and you keep paying for people who already left. EmailFig fixes both. Every plan has every feature, free included, so automations and segments are never an upgrade. Billing counts only mailable contacts, so an unsubscribe cuts your bill instead of padding it. The free plan runs to 4,000 contacts and 10,000 emails a month. Paid plans start at $6, or $5 if you bring your own Amazon SES account.

Key features

1Every feature on every plan, including the free tier — automations, segments, forms, and landing pages are never an upgrade.
2Billing counts only mailable contacts, so unsubscribes reduce your bill instead of padding it.
3Free plan to 4,000 subscribers and 10,000 emails/month; paid from $6, or $5 with your own Amazon SES account.

Target customer profile

Drawn from the product itself, not from a survey.

Demographic

Small business owners (1-50 employees) sending regular newsletters and promos

Pain points

Paying for unsubscribed contacts, limited features on lower plans, unexpected price hikes as list grows

Primary needs

Affordable pricing that scales fairly, all features available from the start, easy automation setup

Scout Review

Written by AI from measured evidence, scored out of 100.

EmailFig is a small-business email platform built around a single, well-aimed grievance: you shouldn't pay for people who unsubscribed, and you shouldn't have to upgrade to unlock automations. It backs that up with every feature on every plan, a free tier to 4,000 subscribers, and a $5 BYO-SES option. The site is fast, accessible, and security-conscious, with a real documented API. What's missing is proof of traction and published compliance — both normal for a product this new, both things to watch.

Measure by measure

Usability

FAQ pre-empts the real objections (free-plan catch, BYO-SES, domain requirement, Zapier/Make/WordPress), and there's a full public REST API with webhooks. Onboarding not independently tested; no third-party usability reviews in evidence.

Design

Coherent pastel-and-purple branding, a pricing table that actually argues its case, and a book-cover template gallery that beats generic grids. Dings: cramped editor mockup with placeholder text and a slider that looks frozen at 500.

Speed

Lighthouse desktop 95 and mobile 84 with CLS 0 and LCP 2.7s — genuinely snappy. Mobile TBT of 390ms is the one soft spot, but no lag complaints surfaced in the collected evidence.

Security

Strong header hygiene: HTTPS enforced, HSTS, CSP, frame protection, secure cookies, 11/13 probe points. Gaps: no Permissions-Policy, no SPF record, and no SOC 2/ISO/pen-test claims published — normal for the stage, not a flaw.

Accessibility

Lighthouse accessibility 100/100 on automated checks — clean contrast, labels, and semantics. No published WCAG statement or multi-language support, so this reflects automated coverage rather than a full audit.

Growth

Improvement areas

No published security/compliance documentation (SOC 2, ISO, pen-test) despite handling contact lists.
Missing SPF record and Permissions-Policy header; no accessibility/WCAG statement to back the 100 score.
Pricing slider affordance and placeholder text in the editor mockup undercut an otherwise polished site.

Design & Usability

EmailFig's site is unusually argumentative for an email tool, in a good way: the pricing table doesn't just list features, it answers the three complaints switchers actually have. Branding is consistent and the template gallery has real personality. Usability leans on a strong FAQ and a legitimately documented REST API with webhooks, forms, and campaign endpoints — that's more than most indie email tools ship. The weak spots are cosmetic: a cramped editor mockup with placeholder text and a pricing slider that reads as broken because it's parked at 500 with no obvious grab handle. Onboarding itself wasn't independently tested, so the signup-to-first-send path is unverified.

Speed & Security

Speed is a genuine strength: Lighthouse desktop 95, mobile 84, CLS 0, LCP 2.7s. The only blemish is a 390ms mobile TBT, which is fine but not flawless. Security is solidly above average for the stage — HTTPS enforced, HSTS, CSP, frame protection, secure cookies, DMARC, 11 of 13 probe points. The gaps are Permissions-Policy and a missing SPF record, plus the absence of any published SOC 2, ISO, or pen-test documentation. For a small email platform handling contact lists, that compliance silence is the thing to watch as it grows; it's normal now, but it won't stay acceptable at scale.

Accessibility & Growth

Accessibility scores a clean 100 on Lighthouse's automated audit — strong contrast, labels, and semantics — though there's no WCAG statement or multi-language support to confirm deeper conformance. Growth is the interesting one: the idea is sharply positioned against Mailchimp's most-complained-about behaviors (tiered features, price jumps, billing for unsubscribed contacts), with a free tier to 4,000 subscribers and a $5 BYO-Amazon-SES option that undercuts managed-sending pricing. The category is crowded and the domain is brand new, so the wedge is real but unproven — it wins if the 'all features, fair billing' promise holds up under real list growth.

Conclusion

If you're a small sender tired of watching your Mailchimp bill climb while your list shrinks, EmailFig is worth a free-tier test — the pricing model alone is a genuine differentiator. Go in knowing it's early: no third-party reviews yet, no SOC 2, and the onboarding path is unverified. Try it with a real list before you migrate anything you can't afford to lose.

Suggestions for improvement

Publish a security/compliance page (SOC 2 roadmap, data handling, sub-processors) — buyers will ask before they migrate a list.
Add SPF guidance to the DNS setup flow and ship a Permissions-Policy header to close the last two probe gaps.
Fix the pricing slider affordance and swap the placeholder text in the editor mockup for real content.
Add a WCAG conformance statement and consider a second language to back up the 100 accessibility score.

How we score

Alternatives comparison

Named competitors, point by point. Nobody paid to appear here or to be left out.

	EmailFig	Mailchimp
Free tier subscriber limit	Up to 4,000 subscribers, 10,000 emails/month	Free tier capped around 500 contacts with limited sends
Feature access across plans	All features on every plan, free included	Features tiered; automations and segments gated to higher plans
Billing basis	Counts only mailable contacts; unsubscribes lower the bill	Bills on total stored contacts, including unsubscribed
Entry paid price	$6/mo managed, or $5/mo with own Amazon SES	Paid plans start higher and scale with contact count
Public API & webhooks	Documented REST API: contacts, lists, tags, forms, campaigns, webhooks	Mature documented REST API with broad ecosystem