Cycling through all six. Tap any point to stop.

Measured on six things

AI social media manager & video scheduler for 15 platforms.

Security

HTTPS enforced with frame protection and Referrer-Policy, but no HSTS, no CSP, no DMARC, and zero published compliance or audit signals — 6/12 on the header checklist.

Screenshots

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Reeling

About this app

Reeling is a unified social media publishing workspace built for creators, marketers, and AI-driven workflows. It supports scheduling and publishing video and text content across 15 networks—including YouTube, TikTok, Instagram, LinkedIn, X, Reddit, Medium, Quora, Threads, Bluesky, Pinterest, Facebook, Telegram, Discord, and Mastodon. Standout features include a Pre-Publish Spam & Shadowban Shield that scores drafts against platform-specific moderation rules, a Reeling Companion Chrome extension that publishes via your authenticated browser session to bypass API paywalls and Cloudflare blocks, and native MCP integration for AI agents like Claude, Cursor, and OpenClaw. The platform also offers AI caption/hook generation, per-channel permission controls, bulk calendar editing, multi-brand workspaces, and a REST API. Pricing starts at $2.99/mo (Starter), with Creator at $5.99/mo including unlimited scheduling and MCP/API access.

Key features

1Native MCP server + REST API for AI agents (Claude, Cursor, OpenClaw).
2Pre-Publish Spam & Shadowban Shield scoring drafts 0–100 against platform rules.
3Reeling Companion Chrome extension publishing via authenticated browser session.
4Scheduling across 15 networks with per-channel permissions and bulk calendar editing.

Target customer profile

Drawn from the product itself, not from a survey.

Demographic

Developers and AI engineers building agentsCreators, brands, and AI workflowsCreators, brands, and AI workflows

Pain points

Connecting AI agents to social platforms, lack of native MCP, API access restrictions

Primary needs

Native MCP server, REST API, browser bridge for zero-fee publishing, automationPlan content on a calendar and manage per-channel settings.

Scout Review

Written by AI from measured evidence, scored out of 100.

Reeling is a publishing workspace with a genuinely sharp idea buried under an average landing page. The MCP server, spam/shadowban shield and browser bridge target AI-agent builders and creators who hit API paywalls — a real, specific niche. Pricing is aggressive ($2.99–$19.99) and the tier limits are stated plainly. But the execution has gaps: broken social-proof avatars, a cluttered hero, unreadable walkthroughs, a 5.1s mobile LCP, and a security posture that's HTTPS-and-a-padlock with no HSTS, CSP or DMARC. It's a promising indie tool that needs to tighten its front door and document its trust story before it can compete with the schedulers it's undercutting.

Measure by measure

Usability

Clear three-tier pricing with explicit limits and a distinct developer/MCP path, but dense stacking and three walkthroughs hidden behind 'Load More' raise scanning effort before value.

Design

Coherent purple-navy palette and consistent card system, but broken avatar placeholders, an overloaded six-chip hero, and unreadable shrunk walkthrough screenshots drag it to average.

Speed

Desktop Lighthouse 99/100 and TBT a snappy 29ms, but mobile LCP of 5.1s blows past the 2.5s 'good' line — fast on a laptop, sluggish on the phone where creators actually live.

Security

HTTPS enforced with frame protection and Referrer-Policy, but no HSTS, no CSP, no DMARC, and zero published compliance or audit signals — 6/12 on the header checklist.

Accessibility

Lighthouse a11y 95/100 is genuinely strong, but failing contrast, a missing main landmark, and mismatched accessible names show the automated score flatters a site with no WCAG statement.

Growth

A real, specific wedge — MCP publishing for AI agents plus a spam shield and browser bridge — aimed at a genuinely underserved niche, though the creator-scheduler half is crowded.

Improvement areas

Security headers (HSTS, CSP, DMARC) and a published compliance/trust page.
Mobile performance — LCP 5.1s is well above the 'good' threshold.
Landing page polish: broken avatars, overloaded hero, unreadable walkthroughs.
Accessibility: fix contrast, add a main landmark, align accessible names.

Design & Usability

The homepage has a recognizable brand — purple-to-navy palette, bold grotesk headline, consistent card system — and the pricing page is refreshingly honest about limits: 3 channels on Starter, 10 on Creator, unlimited on Agency. But the polish leaks. The 'Trusted by 1,862 developers' row renders broken avatar alt-text instead of faces, the hero stacks six pill chips that compete with the CTAs, and the walkthrough screenshots are shrunk so small the actual UI is unreadable. Usability-wise, the developer path is clearly signposted and channel filters help, but three of six walkthroughs hide behind 'Load More', and the page stacks a lot of information before a visitor hits a clear next step.

Speed & Security

Speed is a tale of two devices: desktop Lighthouse hits 99/100 with a 29ms TBT, but mobile scores 80 with an LCP of 5.1s — well past the 2.5s 'good' threshold, and mobile is where creators schedule. Security is the weaker story. HTTPS is enforced and frame protection, X-Content-Type-Options and Referrer-Policy are present, but there's no HSTS, no CSP, no Permissions-Policy, and no DMARC. The header checklist lands at 6/12, and there are no published SOC 2, ISO, pen-test or bug-bounty signals. For a tool that holds social credentials and bridges an authenticated Chrome session, that's a lot of trust requested with little documented assurance.

Accessibility & Growth

Accessibility scores well on automation — Lighthouse 95/100 — but the failing audits (insufficient contrast, no main landmark, mismatched accessible names) show the score flatters a site with no WCAG statement or a11y page. Growth is the most interesting dimension. Reeling names a genuinely underserved customer: AI engineers and agent-builders who need native MCP publishing, plus a Pre-Publish Spam Shield and a browser bridge that dodges X's API paywall and Cloudflare blocks. That's a specific, defensible wedge. The limit is the other half of the pitch — generic multi-network scheduling — where it's up against Buffer, Hootsuite and Metricool with a $5.99 price and no visible traction beyond an unverified '1,862 developers' claim.

Conclusion

If you're an AI engineer who needs an agent to publish to Reddit or X without paying API fees, Reeling's MCP + browser bridge is worth a look at $5.99. If you're a creator who just wants a clean scheduler, the crowded incumbents still win on polish and trust. The idea is stronger than the storefront — fix the broken avatars, the mobile LCP and the missing security headers, and this gets a lot more convincing.

Suggestions for improvement

Fix the broken avatar placeholders in the 'Trusted by 1,862 developers' row — real faces or drop the claim.
Add HSTS, a Content-Security-Policy and DMARC; publish a security page with your data-handling posture.
Cut the hero from six pill chips to two or three so the headline and CTAs breathe.
Improve mobile LCP (5.1s) — compress hero media and defer non-critical scripts.

How we score

Alternatives comparison

Named competitors, point by point. Nobody paid to appear here or to be left out.

	Reeling	Metricool
Starting price for 10 channels	$5.99/mo (Creator, 10 channels)	$25–$67/mo depending on tier
Native MCP / AI agent publishing	Yes — native MCP server + REST API	No native MCP; standard API
Pre-publish spam / shadowban detection	Yes — 0–100 moderation score + auto-sanitize	No pre-publish spam detection
Browser-session publishing (bypass API fees)	Yes — Reeling Companion Chrome bridge	No — API-based only
Networks supported	15 (YouTube, TikTok, IG, LinkedIn, X, Reddit, Medium, Quora, Threads, Bluesky, Pinterest, FB, Telegram, Discord, Mastodon)	Major networks (IG, FB, X, TikTok, LinkedIn, YouTube, Pinterest, etc.)