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Measured on six things

Real-time Amazon FBA profit tracker and analytics

Accessibility

No accessibility statement, WCAG mention, or keyboard navigation documentation found. Dashboard mockups show high-contrast text, but alt text and screen reader support not verified. English-only site.

Screenshots

1 / 4

Sellerview.ai

About this app

Sellerview is a powerful Amazon FBA profit analytics tool that goes beyond basic sales tracking to uncover hidden costs and leaks. It connects to your Seller Central account via OAuth and pulls in fees, ad spend, returns, COGS, and expenses to show you true net profit per SKU. With real-time alerts, you can catch issues like fee spikes or storage fee increases the moment they happen, not at month-end. Plus, the intuitive P&L dashboard and COGS management features make it easy to see where your money is going and fix leaks before they hurt your bottom line. Trusted by 500+ brands, Sellerview is the ultimate tool for Amazon sellers who want to maximize profitability.

Key features

1Real-time profit analytics with hidden cost detection (Leak Finder) and Fix List for actionable recovery.
2COGS and expense tracking with per-SKU rules, plus P&L dashboard with daily profit view.
3Real-time alerts via email/WhatsApp for fee spikes, ad spend changes, and competitor listing changes.
4Ask Copilot AI for profit questions (500 questions/month on Complete plan).

Target customer profile

Drawn from the product itself, not from a survey.

Demographic

Amazon FBA Sellers: Small to medium-sized businesses (SMBs) with annual revenue between $100K and $10M

Pain points

Struggles to track true profit after all fees and ad spend; often discovers losses too late; relies on spreadsheets that are time-consuming and error-prone

Primary needs

Get a clear, real-time view of net profit per SKU, receive alerts on profit leaks, and automate P&L reporting

Demographic

Amazon Brand Owners: Established brands looking to scale operations

Pain points

Revenue growth without profit growth; difficulty in allocating ad budget effectively; hidden fees eroding margins

Primary needs

Detailed analytics on advertising ROI (TACoS, ACoS), effective COGS management, and cost optimization strategies

Demographic

E-commerce Agencies and Consultants: Managing multiple client accounts

Pain points

Need to provide transparent profitability reports to clients; complex to manually compile data across accounts; time constraints

Primary needs

Centralized dashboard for multiple accounts, client reporting capabilities, and accurate profit tracking to prove ROI

Scout Review

Written by AI from measured evidence, scored out of 100.

Sellerview is a promising Amazon FBA profit analytics tool that focuses on uncovering hidden costs and leaks, a real pain point for sellers. The dashboard design is clean and data-rich, with good use of visualizations, though minor layout issues exist. Usability is strong with transparent pricing and a free trial, but the lack of a live demo is a missed opportunity. Security is adequate but not exceptional, with missing headers and no compliance certifications. Accessibility is a gap, with no formal statement or documentation. Growth potential is solid, given the specific problem it solves and the differentiated features, but competition is intense. Overall, it's a competent product with clear strengths in design and usability, but it needs to bolster security and accessibility to fully earn trust.

Measure by measure

Usability

Clear navigation, transparent pricing with free trial, and intuitive dashboard layout. Key metrics are prominent and alerts are categorized for easy prioritization. Onboarding seems straightforward with OAuth connection.

Design

Clean, modern dashboard design with good data visualization and consistent theming. Minor issues: empty placeholder cards and cramped filter bars in some views. Homepage not directly rendered for audit.

Speed

No performance measurement available this run. Site content is text-heavy with minimal obvious heavy assets, but actual load speed not verified. No user complaints found.

Security

HTTPS enforced with CSP and frame protection, but missing HSTS, X-Content-Type-Options, and other headers (7/12 checklist). No SOC 2 or ISO claims found. OAuth for Amazon connection is a positive.

Accessibility

Growth

Targets a specific pain point (profit leaks) with differentiated features (Leak Finder, Fix List, real-time alerts). Category has headroom, but competition is strong. 500+ brands claimed as traction.

Improvement areas

Add live demo or interactive walkthrough to showcase dashboard before signup.
Publish security page with compliance certifications (SOC 2, GDPR) and data handling details.
Improve accessibility with WCAG compliance, keyboard navigation, and alt text.
Offer a mid-tier pricing plan to bridge the gap between Basic and Complete.

Design & Usability

Sellerview presents a polished, data-dense dashboard that prioritizes clarity with card-based metrics, sparklines, and color-coded charts. The dark and light themes are consistent, and the sidebar navigation is compact. However, the visual audit noted empty placeholder cards and a cramped filter bar, which slightly undermine the polish. Usability is strong: the 3-day free trial with no credit card lowers the barrier, and the pricing page is refreshingly transparent about what each tier includes. The dashboard's large key metrics with context (margin %, units) aid quick comprehension, and alert categories with counts help prioritization. Onboarding via OAuth to Amazon Seller Central is straightforward. The main usability gap is the lack of a live demo or interactive walkthrough, which would help users evaluate the tool before committing. Overall, it's a well-executed interface that balances information density with readability, though minor layout tweaks could elevate it further.

Speed & Security

Speed was not measured this run, so performance remains unverified. The site content suggests a text-heavy page with minimal heavy assets, but without a Lighthouse run, any claim would be speculative. Security shows a mixed picture: HTTPS is enforced with CSP and frame protection, but the absence of HSTS, X-Content-Type-Options, and Referrer-Policy leaves room for improvement (7/12 checklist points). No SOC 2, ISO, or pen-test claims are made, which is typical for a smaller SaaS but worth noting for sellers handling sensitive financial data. The use of OAuth for Amazon connection is a positive security signal. For a tool that handles profit data, users would benefit from a public security page and clearer data handling policies. Overall, security is adequate but not exceptional, and speed remains an open question.

Accessibility & Growth

Accessibility is a weak spot: no WCAG mention, no keyboard navigation documentation, and no alt text verification. The dashboard's high-contrast text is a plus, but the lack of a formal accessibility statement is a gap for a tool targeting professional users. Growth potential is more promising. Sellerview addresses a real, painful problem for Amazon FBA sellers — hidden fees and profit leaks — with a differentiated approach (Leak Finder, Fix List, real-time alerts) that goes beyond basic profit tracking. The target customer is specific (SMBs with $100K-$10M revenue), and the category has headroom given the complexity of Amazon's fee structure. However, competition is fierce: Helium 10, Sellerboard, and Jungle Scout are established. Sellerview's wedge is its focus on profit recovery and actionable alerts, which could resonate if executed well. The 500+ brands claim is unverified, but the idea itself has clear potential.

Conclusion

If you're an Amazon seller drowning in spreadsheets and wondering where your margin went, Sellerview is worth a look. The 3-day free trial lets you test the waters without commitment. Just be aware that the most valuable features (Leak Finder, Fix List) are locked behind the $79/mo Complete plan. For a tool that promises to find and fix profit leaks, that's a fair ask — but only if it delivers. Given the strong design and clear positioning, it has the potential to carve out a niche. However, it needs to address security and accessibility gaps to compete with the big players. Try it, but keep your expectations measured.

Suggestions for improvement

Add a live demo or interactive walkthrough to let users explore the dashboard before signing up.
Publish a security page detailing data handling, encryption, and any compliance certifications (SOC 2, GDPR).
Improve accessibility by adding an accessibility statement, keyboard navigation support, and alt text for all images.
Consider offering a mid-tier plan between Basic and Complete to bridge the gap for users who need more than basic profit tracking.

How we score

Alternatives comparison

Named competitors, point by point. Nobody paid to appear here or to be left out.

	Sellerview.ai	Helium 10	Sellerboard	Jungle Scout
Profit analytics depth	Real-time net profit per SKU, hidden cost detection, P&L dashboard	Profit analytics but more complex, less focused on leak detection	Profit tracking with clean interface, lacks advanced alerting	Profit calculator and analytics, less tailored for profit recovery
Real-time alerts	Email and WhatsApp alerts for fee spikes, ad spend, competitor changes	Alerts available but not focused on profit leaks	Basic alerts, lacks advanced leak detection	Limited alerting, more focused on product research
COGS management	Per-SKU COGS rules, overhead tracking, true profit calculation	COGS tracking available but less integrated	COGS tracking basic, lacks advanced rules	Profit calculator includes COGS but not full management
Pricing model	Flat pricing, unlimited orders, no per-order charges	Tiered pricing based on features, can be expensive	Subscription based on order volume	Tiered pricing, can be costly for full suite
Target customer	SMB Amazon sellers ($100K-$10M revenue) focused on profit recovery	Broad Amazon sellers, more complex for beginners	Amazon sellers needing profit tracking, simpler interface	Amazon sellers and researchers, broader focus