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Measured on six things

A lightweight, privacy-first analytics tool for teams seeking straightforward insights without compromising user data.

Accessibility

Basic keyboard navigation supported but no screen reader optimization, English-only interface, no contrast options.

Screenshots

1 / 4

Peasy

About this app

Peasy is a refreshingly simple analytics platform that cuts through the noise of bloated tools like Google Analytics. Designed for developers, startups, and privacy-conscious teams, it offers essential features such as visitor journeys, heatmaps, and conversion funnels, all while being cookie-free and GDPR-compliant. With a minimalist dashboard, fast-loading 2KB script, and integrations for frameworks like Angular and Gatsby, Peasy prioritizes clarity and ethics over complexity. It's ideal for those tired of data privacy headaches and looking for actionable insights that respect both visitors and performance.

Key features

1Lightweight 2KB script for instant loading and minimal performance impact
2Cookie-free GDPR compliance with anonymized data and EU storage
3Minimalist design with intuitive navigation and modular drag-and-drop cards

Target customer profile

Drawn from the product itself, not from a survey.

Demographic

Small businesses and startups

Pain points

Overwhelmed by Google Analytics' complexity; concerned about data privacy compliance.

Primary needs

Lightweight setup, actionable insights without cookies.

Demographic

Developers and tech teams

Pain points

Cumbersome integrations; slow performance from bulky scripts.

Primary needs

Fast-loading analytics, framework compatibility (e.g., Angular, Gatsby).

Demographic

Privacy-focused organizations

Pain points

Risk of storing personal data; intrusive tracking.

Primary needs

GDPR-friendly tools, anonymized visitor profiles.

Scout Review

Written by AI from measured evidence, scored out of 100.

Peasy delivers exactly what it promises: a lightweight, privacy-conscious analytics solution that strips away the complexity of traditional tools. It excels in performance and ethical data handling while maintaining an exceptionally user-friendly interface. The platform perfectly serves developers and privacy-focused teams who need essential insights without the bloat.

Measure by measure

Usability

Near-zero learning curve with live demo feature, though heatmap filtering needs refinement.

Design

Clean minimalist interface with soft blues and grays, modular drag-and-drop cards, intuitive left-hand navigation menu.

Speed

2KB script ensures instant loading, minimal performance impact on websites.

Security

Cookie-free GDPR compliance, EU data storage, anonymized tracking - but lacks encryption documentation.

Accessibility

Basic keyboard navigation supported but no screen reader optimization, English-only interface, no contrast options.

Growth

High privacy tool demand but fierce competition, needs CMS integrations and enterprise features.

Improvement areas

Enhance accessibility with screen reader support and contrast options
Expand integrations to CMS platforms like WordPress and Shopify
Provide detailed encryption documentation and security whitepaper

Design & Usability

Peasy's dashboard immediately stands out with its thoughtful minimalist design. The soft blue and gray color scheme creates a calm, professional environment that avoids the visual overload common in analytics tools. The modular card system allows users to rearrange metrics to match their workflow preferences - a small but significant UX win. Navigation feels intuitive with the left-hand menu cleanly organizing features like Visitor Journeys and Funnels. The live demo feature is particularly impressive, letting potential users explore the platform without commitment. While the heatmap tool could use more granular filtering options, the overall experience demonstrates a clear understanding of what users actually need from analytics.

Speed & Security

Performance is where Peasy truly shines. The 2KB tracking script is practically weightless, ensuring your website's load times remain unaffected - a stark contrast to the bloated scripts of traditional analytics platforms. From a security perspective, the cookie-free model and anonymized data collection represent a privacy-first approach that's increasingly essential in today's regulatory environment. GDPR-compliant EU data storage provides additional peace of mind for European users. However, the lack of detailed encryption documentation or a security whitepaper leaves some questions unanswered for enterprises with strict compliance requirements.

Accessibility & Growth

Accessibility represents Peasy's most significant area for improvement. While basic keyboard navigation functions adequately, the platform lacks screen reader optimization and offers no visual contrast adjustments for impaired users. The English-only interface limits global accessibility. Growth potential remains strong given the increasing demand for privacy-focused tools, but expansion into markets like Shopify and WordPress integrations could significantly broaden its appeal. The current feature set positions it well against competitors, though enterprise-level reporting capabilities would strengthen its market position.

Conclusion

If you're tired of GDPR compliance headaches and want analytics that respect both your visitors' privacy and your development stack's performance, Peasy is absolutely worth exploring. The live demo makes it risk-free to test, and for most small to medium teams, it provides everything needed without the overhead of enterprise solutions.

Suggestions for improvement

Prioritize screen reader compatibility and high-contrast mode implementation to improve accessibility.
Expand integration support to major CMS platforms like WordPress and Shopify to capture broader market share.
Publishing a detailed security whitepaper would build additional trust with enterprise clients.
Adding multilingual support would significantly enhance global accessibility.

How we score

Alternatives comparison

Named competitors, point by point. Nobody paid to appear here or to be left out.

	Peasy	Google Analytics	Plausible Analytics	Fathom Analytics
Privacy Approach	Cookie-free, GDPR-compliant, anonymized data	Extensive data collection, uses cookies, complex compliance	Privacy-focused, minimal data collection	Privacy-first, compliant with regulations
Script Size	2KB ultra-lightweight	45KB+ heavy impact	1KB lightweight	1.4KB lightweight
Visual Analytics	Heatmaps, visitor journeys, conversion funnels	Complex charts, custom dashboards, extensive visualization	Basic charts, no heatmaps	Clean dashboards, no heatmaps
Pricing Transparency	Simple straightforward pricing	Free tier, complex enterprise pricing	Monthly subscription, clear tiers	Monthly plans, slightly complex structure