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Usability62Design58Speed55Security30Accessibility80Growth68

Cycling through all six. Tap any point to stop.

Measured on six things

Truly Analytics privately recovers missed website traffic and events, with first-party attribution, network intelligence and event routing.

Security

30

Minimal security headers: no HTTPS enforcement, HSTS, CSP, or frame protection. SPF present but DMARC absent. No compliance certifications found.

Screenshots

1 / 1

About this app

Truly Analytics is a privacy-preserving analytics recovery platform that makes hidden website activity visible. It recovers traffic and events commonly lost to blocked scripts, ad blockers and privacy tools, then sends reliable measurement into Google Analytics without directly exposing anonymous, non-consenting users to Google’s infrastructure. Beyond traffic recovery, Truly Analytics provides First Party Attribution, organisation level Network Intelligence and configurable Event Hooks for routing valuable signals into CRMs, alerts and business workflows. Its heritage is audience quantification for publishers but has the enhanced features to meet GTM teams in B2B companies and firms whose audiences are missing from convential analytics such as cybersecurity, defense and technical audiences.

Key features

  • 1Recovers traffic lost to ad blockers and privacy tools, sending reliable measurement to Google Analytics without exposing users to Google's ad infrastructure.
  • 2First Party Attribution and Network Intelligence provide realtime data on which organisations and AI labs access content.
  • 3Event Hooks route valuable signals into CRMs, alerts, and business workflows; free 3-day trial with no payment details.

Target customer profile

Drawn from the product itself, not from a survey.

Demographic

SEO and content marketing teams at tech-savvy companies

Pain points

Underreporting of traffic due to ad blockers, leading to undervalued content and misinformed strategy; inaccurate conversion data.

Primary needs

Accurate analytics without compromising user privacy; visibility into hidden audience segments.

Demographic

E-commerce store owners targeting high-income, privacy-conscious consumers

Pain points

Significant portion of customer traffic invisible in analytics; inability to attribute sales to campaigns accurately.

Primary needs

Complete sales funnels, reliable attribution, and recovery of lost conversion data.

Demographic

Agencies managing client campaigns (PPC, social, email)

Pain points

Clients' reports show incomplete data, undermining trust and performance; hidden traffic skews ROI analysis.

Primary needs

Comprehensive reporting, transparent attribution, and ability to prove campaign effectiveness.

Scout Review

Written by AI from measured evidence, scored out of 100.

Truly Analytics offers a compelling solution to a widespread problem: recovering traffic lost to ad blockers. Its privacy-preserving approach is a strong selling point, and the free trial is a great entry point. However, the site's performance is sluggish, and security headers are lacking. The design is average, with a cluttered admin console and dated video player. Accessibility is good, but contrast issues remain. Growth potential is promising, given the clear differentiators and target segments. Overall, it's a functional product with room for improvement in speed and security.

Measure by measure

Usability

62

Free trial and quick setup are strong, but nav overload and crowded admin console hinder ease. Code snippet easy to copy, but placement next to consent banner is confusing.

Design

58

Average visual design with strong hero CTAs but dated video player, harsh orange header, and cluttered admin forms. Scannable metrics but inconsistent styling.

Speed

55

Lighthouse mobile performance 60/100 with LCP 16.9s, FCP 6.0s—slow. Desktop 56/100. CLS and TBT are fine, but heavy page weight hurts.

Security

30

Minimal security headers: no HTTPS enforcement, HSTS, CSP, or frame protection. SPF present but DMARC absent. No compliance certifications found.

Accessibility

80

Lighthouse accessibility 96/100, only failing contrast ratio. No explicit WCAG statement, but keyboard navigation and standard HTML are solid.

Growth

68

Real problem with clear differentiators: recovers hidden traffic without exposing users to Google's ad machine. Targets specific segments with headroom.

Improvement areas

  • Enforce HTTPS and add security headers (HSTS, CSP, frame protection) to build trust and protect user data.
  • Optimize page load speed by compressing video embeds and using lazy loading to reduce LCP and improve performance scores.
  • Simplify the admin console with better visual grouping, consistent field widths, and fewer info icons to reduce cognitive load.

Design & Usability

Truly Analytics presents a mixed bag. The hero section is compelling with strong CTAs, but the orange header clashes with the dark theme. The admin console is functional but cluttered, with dense forms and inconsistent field widths. Navigation is overloaded with seven items, making it hard to find what you need. The free trial and quick setup are highlights, but the overall usability suffers from a crowded interface. The video player looks dated, and the code snippet placement is confusing. Despite these issues, the core functionality is accessible, and the trial process is smooth.

Speed & Security

Performance is a concern: Lighthouse scores 60/100 mobile and 56/100 desktop, with LCP at 16.9 seconds—far from ideal. The page is heavy, likely due to video embeds and large assets. Security is more worrying: the site lacks HTTPS enforcement, HSTS, CSP, and other essential headers. SPF is present but DMARC is missing, leaving email spoofing risks. No compliance certifications are mentioned, which is a red flag for a product handling analytics data. While the product's privacy pitch is strong, the security posture needs immediate attention.

Accessibility & Growth

Accessibility is a bright spot with a Lighthouse score of 96/100, though contrast issues persist. The site is keyboard-navigable and uses standard HTML, but no explicit WCAG statement exists. Growth potential is solid: the product addresses a real problem—traffic loss to ad blockers—with a unique approach that doesn't expose users to Google's ad infrastructure. Targeting publishers and B2B segments, it has clear differentiators like first-party attribution and network intelligence. However, the pricing jump from £40 to £500 may limit adoption. The domain's 12-year history adds credibility, but traction signals are sparse.

Conclusion

For teams tired of underreported analytics, Truly Analytics is worth a trial. The 3-day free trial lets you see the impact without commitment. But before you commit, ensure your security team reviews the header gaps. If they can fix the speed and security, this could be a game-changer. Until then, it's a promising tool with a few rough edges.

Suggestions for improvement

  • Add HTTPS enforcement and security headers (HSTS, CSP) to build trust.
  • Optimize page load by compressing videos and using lazy loading.
  • Simplify the admin console with better visual grouping and consistent field widths.
  • Publish a clear accessibility statement and fix contrast issues.
How we score

Alternatives comparison

Named competitors, point by point. Nobody paid to appear here or to be left out.

Truly AnalyticsPlausible AnalyticsFathom AnalyticsMatomo
Privacy-preserving analyticsRecovers blocked traffic and sends to GA without exposing users to Google's ad infrastructure.Cookie-less, privacy-first analytics that is not blocked by ad blockers.Simple, privacy-focused analytics with accurate data despite ad blockers.Open-source analytics with self-hosting for full data ownership and privacy controls.
Traffic recovery from ad blockersRecovers 15-45% of traffic lost to ad blockers and privacy tools.Not blocked by ad blockers, so all visitors are counted.Uses a script that is not blocked, ensuring accurate counts.Can be self-hosted to avoid ad blocker blocking, but requires setup.
Integration with Google AnalyticsSends recovered data into Google Analytics, replacing or running alongside it.Does not integrate with GA; provides its own dashboard.Does not integrate with GA; offers its own dashboard.Can import GA data, but is a separate platform.
Pricing modelSelf-Managed from £40/month, Fully Managed from £500/month.Starts at $9/month, based on page views.Starts at $14/month, flat rate based on page views.Free self-hosted, cloud starts at $23/month.
Target audiencePublishers, B2B, cybersecurity, and technical audiences needing hidden traffic recovery.Privacy-conscious website owners and small businesses.Privacy-focused businesses and agencies.Organizations wanting full data ownership and self-hosting.

Plausible Analytics

A privacy-first, lightweight analytics tool that uses no cookies and is not blocked by ad blockers.

Fathom Analytics

Simple, privacy-focused analytics that promises accurate data despite ad blockers.

Matomo

Open-source analytics platform with self-hosting options, providing full data ownership and privacy controls.

Comparing options? See Truly Analytics alternatives, scored side by side

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