A platform dedicated to providing unbiased reviews of newly launched applications, analyzing everything from their features to their full potential.
info@scoutforge.net© 2026 Scoutforge. All rights reserved.
A platform dedicated to providing unbiased reviews of newly launched applications, analyzing everything from their features to their full potential.
info@scoutforge.net© 2026 Scoutforge. All rights reserved.
A platform dedicated to providing unbiased reviews of newly launched applications, analyzing everything from their features to their full potential.
info@scoutforge.net© 2026 Scoutforge. All rights reserved.
Cycling through all six. Tap any point to stop.
Measured on six things
Truly Analytics privately recovers missed website traffic and events, with first-party attribution, network intelligence and event routing.
Minimal security headers: no HTTPS enforcement, HSTS, CSP, or frame protection. SPF present but DMARC absent. No compliance certifications found.
Truly Analytics is a privacy-preserving analytics recovery platform that makes hidden website activity visible. It recovers traffic and events commonly lost to blocked scripts, ad blockers and privacy tools, then sends reliable measurement into Google Analytics without directly exposing anonymous, non-consenting users to Google’s infrastructure. Beyond traffic recovery, Truly Analytics provides First Party Attribution, organisation level Network Intelligence and configurable Event Hooks for routing valuable signals into CRMs, alerts and business workflows. Its heritage is audience quantification for publishers but has the enhanced features to meet GTM teams in B2B companies and firms whose audiences are missing from convential analytics such as cybersecurity, defense and technical audiences.
Drawn from the product itself, not from a survey.
Demographic
SEO and content marketing teams at tech-savvy companies
Pain points
Underreporting of traffic due to ad blockers, leading to undervalued content and misinformed strategy; inaccurate conversion data.
Primary needs
Accurate analytics without compromising user privacy; visibility into hidden audience segments.
Demographic
E-commerce store owners targeting high-income, privacy-conscious consumers
Pain points
Significant portion of customer traffic invisible in analytics; inability to attribute sales to campaigns accurately.
Primary needs
Complete sales funnels, reliable attribution, and recovery of lost conversion data.
Demographic
Agencies managing client campaigns (PPC, social, email)
Pain points
Clients' reports show incomplete data, undermining trust and performance; hidden traffic skews ROI analysis.
Primary needs
Comprehensive reporting, transparent attribution, and ability to prove campaign effectiveness.
Written by AI from measured evidence, scored out of 100.
Truly Analytics offers a compelling solution to a widespread problem: recovering traffic lost to ad blockers. Its privacy-preserving approach is a strong selling point, and the free trial is a great entry point. However, the site's performance is sluggish, and security headers are lacking. The design is average, with a cluttered admin console and dated video player. Accessibility is good, but contrast issues remain. Growth potential is promising, given the clear differentiators and target segments. Overall, it's a functional product with room for improvement in speed and security.
Free trial and quick setup are strong, but nav overload and crowded admin console hinder ease. Code snippet easy to copy, but placement next to consent banner is confusing.
Average visual design with strong hero CTAs but dated video player, harsh orange header, and cluttered admin forms. Scannable metrics but inconsistent styling.
Lighthouse mobile performance 60/100 with LCP 16.9s, FCP 6.0s—slow. Desktop 56/100. CLS and TBT are fine, but heavy page weight hurts.
Minimal security headers: no HTTPS enforcement, HSTS, CSP, or frame protection. SPF present but DMARC absent. No compliance certifications found.
Lighthouse accessibility 96/100, only failing contrast ratio. No explicit WCAG statement, but keyboard navigation and standard HTML are solid.
Real problem with clear differentiators: recovers hidden traffic without exposing users to Google's ad machine. Targets specific segments with headroom.
Truly Analytics presents a mixed bag. The hero section is compelling with strong CTAs, but the orange header clashes with the dark theme. The admin console is functional but cluttered, with dense forms and inconsistent field widths. Navigation is overloaded with seven items, making it hard to find what you need. The free trial and quick setup are highlights, but the overall usability suffers from a crowded interface. The video player looks dated, and the code snippet placement is confusing. Despite these issues, the core functionality is accessible, and the trial process is smooth.
Performance is a concern: Lighthouse scores 60/100 mobile and 56/100 desktop, with LCP at 16.9 seconds—far from ideal. The page is heavy, likely due to video embeds and large assets. Security is more worrying: the site lacks HTTPS enforcement, HSTS, CSP, and other essential headers. SPF is present but DMARC is missing, leaving email spoofing risks. No compliance certifications are mentioned, which is a red flag for a product handling analytics data. While the product's privacy pitch is strong, the security posture needs immediate attention.
Accessibility is a bright spot with a Lighthouse score of 96/100, though contrast issues persist. The site is keyboard-navigable and uses standard HTML, but no explicit WCAG statement exists. Growth potential is solid: the product addresses a real problem—traffic loss to ad blockers—with a unique approach that doesn't expose users to Google's ad infrastructure. Targeting publishers and B2B segments, it has clear differentiators like first-party attribution and network intelligence. However, the pricing jump from £40 to £500 may limit adoption. The domain's 12-year history adds credibility, but traction signals are sparse.
Conclusion
For teams tired of underreported analytics, Truly Analytics is worth a trial. The 3-day free trial lets you see the impact without commitment. But before you commit, ensure your security team reviews the header gaps. If they can fix the speed and security, this could be a game-changer. Until then, it's a promising tool with a few rough edges.
Named competitors, point by point. Nobody paid to appear here or to be left out.
 Truly Analytics |  Plausible Analytics |  Fathom Analytics |  Matomo | |
|---|---|---|---|---|
| Privacy-preserving analytics | Recovers blocked traffic and sends to GA without exposing users to Google's ad infrastructure. | Cookie-less, privacy-first analytics that is not blocked by ad blockers. | Simple, privacy-focused analytics with accurate data despite ad blockers. | Open-source analytics with self-hosting for full data ownership and privacy controls. |
| Traffic recovery from ad blockers | Recovers 15-45% of traffic lost to ad blockers and privacy tools. | Not blocked by ad blockers, so all visitors are counted. | Uses a script that is not blocked, ensuring accurate counts. | Can be self-hosted to avoid ad blocker blocking, but requires setup. |
| Integration with Google Analytics | Sends recovered data into Google Analytics, replacing or running alongside it. | Does not integrate with GA; provides its own dashboard. | Does not integrate with GA; offers its own dashboard. | Can import GA data, but is a separate platform. |
| Pricing model | Self-Managed from £40/month, Fully Managed from £500/month. | Starts at $9/month, based on page views. | Starts at $14/month, flat rate based on page views. | Free self-hosted, cloud starts at $23/month. |
| Target audience | Publishers, B2B, cybersecurity, and technical audiences needing hidden traffic recovery. | Privacy-conscious website owners and small businesses. | Privacy-focused businesses and agencies. | Organizations wanting full data ownership and self-hosting. |
Plausible Analytics
A privacy-first, lightweight analytics tool that uses no cookies and is not blocked by ad blockers.
Fathom Analytics
Simple, privacy-focused analytics that promises accurate data despite ad blockers.
Matomo
Open-source analytics platform with self-hosting options, providing full data ownership and privacy controls.
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A platform dedicated to providing unbiased reviews of newly launched applications, analyzing everything from their features to their full potential.
info@scoutforge.net© 2026 Scoutforge. All rights reserved.
