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Measured on six things

Web analytics that shows why visitors don't buy and what ...

Growth

A real, specific pain (cart abandonment with no 'why') met with a concrete wedge: a fix-tracking to-do loop plus SEO and an MCP server at a $0–$29 entry price. Early stage, but the idea has room.

Screenshots

1 / 5

Convertlyft

About this app

Convertlyft is a website analytics platform that combines conversion rate optimization (CRO) and SEO in one dashboard. It records every visit without sampling, builds funnels of up to six steps, and surfaces heatmaps, session recordings, JavaScript errors, and Core Web Vitals per page. What sets it apart is its action-oriented "What To Do" list: each to-do explains what leaked, the change to make, and the numbers behind it, with a fix-tracking loop that confirms whether a change actually held. It also ships an SEO audit tool, Google Search Console integration, rank tracking, and an MCP server so AI assistants like Claude, ChatGPT, and Cursor can read your metrics. It's GDPR-conscious, doesn't touch your site's code, and offers a generous free tier plus a 14-day Pro trial with no card required.

Key features

1Action-oriented 'What To Do' list with a fix-tracking loop (Confirmed fixed / Came back).
2No-sampling visit recording, funnels up to six steps, heatmaps, session recordings and JS error triage.
3SEO audit, Google Search Console integration, rank tracking and an MCP server for AI assistants.

Target customer profile

Drawn from the product itself, not from a survey.

Demographic

E-commerce store owners (Shopify, WooCommerce) doing $10k–$500k/year

Pain points

Visitors add to cart but abandon before checkout; no clear idea why

Primary needs

Funnel leak identification, session replays, and prioritized fixes

Demographic

SaaS marketing and growth teams with landing pages and signup flows

Pain points

Analytics tools show numbers but not the 'why' or actionable next steps

Primary needs

CRO to-dos, error tracking, page speed insights tied to conversions

Demographic

Freelance web developers and small agencies managing client sites

Pain points

Juggling multiple analytics and SEO tools; hard to prove ROI to clients

Primary needs

All-in-one analytics + SEO, multi-site seats, weekly Monday reports

Demographic

Solo founders and indie makers using no-code builders (Lovable, Framer, Webflow)

Pain points

Limited budget and time; need simple setup and clear guidance

Primary needs

Easy snippet install, free tier, plain-language recommendations

Scout Review

Written by AI from measured evidence, scored out of 100.

Convertlyft is a conversion-focused analytics tool that refuses to just show you numbers. Every visit is recorded without sampling, funnels go up to six steps, and the standout is the 'What To Do' list: each to-do names the leak, the fix, and the numbers, then tracks whether the fix held. Heatmaps, session recordings, JS error triage, Core Web Vitals per page, an SEO audit and Google Search Console integration sit in the same dashboard, plus an MCP server for AI assistants. Pricing is refreshingly simple — one price, everything on every plan, you only choose visit volume, from Free at 5,000 visits to $349/mo at 500k. The site is fast (97 mobile Lighthouse), secure on headers, and the hero funnel chart is one of the better product demos in the category. The gaps are polish below the fold, a dense nav, and no published compliance certifications yet.

Measure by measure

Usability

One-snippet install with auto-detection of Shopify, WordPress, Wix, Webflow, Framer and Next.js, plus a no-commitment demo and a genuinely clear one-price pricing page. The nine-item nav and small left-column body copy make scanning harder than it needs to be.

Design

Confident editorial hero where the funnel chart is the product demo, with consistent DEMO DATA tags and a disciplined blue/amber palette. Lower-section mockups shrink to unreadable and the stat figures wobble in precision.

Speed

Lighthouse mobile 97/100 with LCP 1.1s, CLS 0 and TBT 100ms; desktop a clean 100/100. The marketing site is lean and snappy, and no lag complaints surfaced in the collected evidence.

Security

Full header stack — HSTS, CSP, frame protection, Referrer-Policy, X-Content-Type-Options — plus SPF and DMARC, 11/12 on the probe. EU (Germany) hosting and hidden typed values are stated; no SOC 2 or pen-test claim found.

Accessibility

Lighthouse accessibility 100/100 with a single failing audit on visible text labels lacking matching accessible names. No public WCAG statement or multi-language evidence found, so the automated score carries most of the weight.

Growth

A real, specific pain (cart abandonment with no 'why') met with a concrete wedge: a fix-tracking to-do loop plus SEO and an MCP server at a $0–$29 entry price. Early stage, but the idea has room.

Improvement areas

Lower-section mockups shrink to unreadable; stat figures mix precision and don't match across captures.
Nine-item top nav dilutes the single-message pitch; small left-column body copy hurts scanning.
No published SOC 2 / ISO / pen-test or WCAG accessibility statement for enterprise and a11y buyers.

Design & Usability

The homepage does the hardest thing well: the hero funnel chart is the product, showing 3,714 visits collapsing to 68 purchases with the amber 'Most lost' step doing the explaining before a word of copy. Consistent DEMO DATA tags keep the mockups honest. Below the fold it loses discipline — recordings and click-map mockups shrink until the table text is unreadable, and the stat strip mixes '10,350,000+' with '307+' in a way that reads as decoration rather than proof. Usability is strong where it counts: one snippet, auto-detection of Shopify, WordPress, Wix, Webflow, Framer and Next.js, a real demo, and a pricing page that states one price with everything included. The nine-item nav and small left-column body copy are the friction points.

Speed & Security

Speed is a genuine strength: Lighthouse mobile 97/100 with LCP 1.1s, CLS 0 and TBT 100ms, desktop a clean 100/100. For a product that also sells Core Web Vitals monitoring, shipping a fast marketing site is the right kind of hypocrisy-free. Security is solid for its stage: HTTPS enforced, HSTS, CSP, frame protection, X-Content-Type-Options and Referrer-Policy all present, plus SPF and DMARC — 11 of 12 on the probe, with only Permissions-Policy missing. The site states EU (Germany) hosting and that typed values are always hidden in recordings, which matters for a tool that records sessions. What's absent is the enterprise paperwork: no SOC 2, ISO or pen-test claim surfaced, so buyers with a security questionnaire will have homework.

Accessibility & Growth

Accessibility scores 100/100 on the automated Lighthouse run, with a single failing audit about visible text labels not matching their accessible names — a small, fixable gap. No public WCAG statement or multi-language support was evidenced, so the automated score is doing most of the work. Growth is the interesting one. The category is crowded — Hotjar, Clarity, GA4, Mixpanel, PostHog — but Convertlyft's wedge is specific: a 'What To Do' list where each item says what leaked, the change to make, and the numbers behind it, then a fix-tracking loop that confirms whether the change held. Add SEO in the same dashboard and an MCP server so Claude or Cursor can read the metrics, and you have a reason to pick it that the incumbents structurally don't offer. The limit is reach: it's early (domain registered 2026-08-07) and the wedge is strongest for small e-commerce and indie builders, not enterprise teams.

Conclusion

If you run a Shopify or WooCommerce store doing real revenue and you've stared at GA4 wondering why people abandon at checkout, Convertlyft is aimed squarely at you — and the fix-tracking loop is the part that earns the signup. The free tier at 5,000 visits with every feature is a genuinely low-risk way to test it, and the 14-day Pro trial needs no card. Agencies juggling client sites will like the unlimited-websites and seats model. Where it falls short is enterprise readiness: no SOC 2, no a11y statement, and lower-page mockups that need a polish pass. For indie makers, small stores and growth teams, the value proposition is clear enough to try this week.

Suggestions for improvement

Publish a WCAG/accessibility statement and fix the one failing audit on text-label accessible names.
Enlarge the recordings and click-map mockups so table text is legible at normal zoom.
Add a Permissions-Policy header to complete the security header set.
Trim the top nav to the four or five items that matter and move the rest into a Resources menu.

How we score

Alternatives comparison

Named competitors, point by point. Nobody paid to appear here or to be left out.

	Convertlyft	Hotjar	Microsoft Clarity	Google Analytics 4	Mixpanel	PostHog
Pricing entry point	Free up to 5,000 visits; Pro from $15–$29/mo	Free tier limited; paid plans higher	Free	Free (GA4 standard)	Free tier; paid scales with events	Generous free tier; usage-based paid
Session recordings & heatmaps	Yes, on every plan	Yes, core feature	Yes, free	No native recordings	Limited / add-on	Yes
Built-in SEO audit & rank tracking	Yes, own crawler + GSC + rank tracking	No	No	GSC integration only	No	No
Actionable fix recommendations with tracking	Yes — 'What To Do' + Confirmed fixed loop	Insights, no fix-tracking loop	Insights, no fix-tracking loop	Insights only	No	No
MCP server for AI assistants	Yes (Claude, ChatGPT, Cursor)	No	No	No	No	No

Hotjar

Popular heatmaps and session recording tool with surveys and feedback widgets; Convertlyft pitches itself as a leaner, action-first alternative with built-in SEO.

Microsoft Clarity

Free heatmaps and session replay from Microsoft; Convertlyft adds funnels, SEO audits, error tracking, and explicit fix recommendations.

Google Analytics 4

Free, ubiquitous web analytics; Convertlyft differentiates with no-sampling visit recording, CRO to-dos, and an MCP server for AI assistants.

Mixpanel

Product analytics focused on event tracking and user behavior; Convertlyft adds session replay, heatmaps, and SEO in the same package.

PostHog

Open-source product analytics suite with session replay and feature flags; Convertlyft is lighter-weight and oriented toward conversion fixes rather than engineering telemetry.

Comparing options? See Convertlyft alternatives, scored side by side

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