Cycling through all six. Tap any point to stop.

Measured on six things

Free branded cost calculators for your website. Give visitors an instant price estimate, and capture their details as a qualified lead.

Growth

Zero discoverable reviews, GitHub activity, Product Hunt launch or community presence. 588 calculators claimed but no visible traction signals.

Screenshots

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Going Rate

About this app

Most people want a price before they get in touch. If your website makes them fill in a contact form and wait, most of them leave. Going Rate gives you a branded cost calculator for your own site. Visitors answer a few simple questions, get an instant estimate, and you get their details as a qualified lead with the exact numbers they selected. Set it up in about two minutes, then embed it on your site or share a hosted link. No developer needed. Built originally for Australian trades, clinics and service businesses, it works for any business that quotes a price. Free forever: your own branded calculator, instant lead alerts, and a hosted page. Pro: unlimited leads, multiple inboxes, unlimited calculators, no badge. Business: multi-step quote builders, lead routing, and webhooks to Zapier, Sheets or your CRM. Stop losing the visitors who just wanted to know what it costs.

Key features

1Branded embeddable cost calculators with live updating estimates and lead capture
2Free tier: hosted page, instant alerts, no badge on paid plans
3Pro/Business tiers add unlimited calculators, Zapier webhooks and multi-step builders

Target customer profile

Drawn from the product itself, not from a survey.

Demographic

Homeowners planning renovations

Pain points

Uncertainty about renovation costs, fear of being overcharged

Primary needs

Accurate, instant cost estimates to budget and compare quotes

Demographic

Small business owners (trades, services)

Pain points

Difficulty generating qualified leads, lack of trust-building tools

Primary needs

Cost calculators to embed on their website to attract and convert customers

Demographic

Consumers researching medical or cosmetic procedures

Pain points

Lack of transparent pricing, hard to compare providers

Primary needs

Indicative costs for treatments like IVF, weight loss injections, dental implants

Scout Review

Written by AI from measured evidence, scored out of 100.

Going Rate solves a real pain point for Australian service businesses that lose visitors who want pricing transparency. The free tier is genuinely useful, the calculator updates live, and setup is marketed as developer-free. Design and usability are competent for the niche, speed and security are adequate but unremarkable, accessibility is strong on paper, and growth is essentially non-existent in public channels. It is a focused indie tool that does one thing well without the polish or community of larger players.

Measure by measure

Usability

Two-minute embed claim, free tier with instant leads, and no-sign-up consumer flow make it straightforward for the target trades and clinics.

Design

Consistent earthy palette and prominent live estimate stand out, but repetitive service cards, disconnected hero imagery and cramped calculator controls limit polish.

Speed

Desktop Lighthouse 96 is strong; mobile 74 with 5.6s LCP drags it down. No user reports of lag found.

Security

HTTPS + HSTS + SPF/DMARC in place; missing CSP and several other headers. No compliance audits or security page discovered.

Accessibility

Lighthouse 96/100 with only one contrast failure. No dedicated accessibility statement or multi-language support located.

Growth

Zero discoverable reviews, GitHub activity, Product Hunt launch or community presence. 588 calculators claimed but no visible traction signals.

Improvement areas

Mobile performance and calculator tap-target spacing
Security headers and any compliance documentation
Public visibility and first-party reviews

Design & Usability

Going Rate pairs a category-appropriate earthy palette with a live-updating estimate that gives immediate visual feedback. The calculator itself packs many controls into compact panels, which works for desktop but feels dense. Usability shines in the frictionless consumer path — no sign-up required for estimates — and the two-minute embed promise for businesses. The free tier already includes branded calculators and lead alerts, lowering the barrier for small Australian trades and clinics. Repetitive service cards and a disconnected hero photo are the main design drags, but the core flow from visitor question to qualified lead is clear and purposeful.

Speed & Security

Lighthouse scores show solid desktop performance (96/100) but mobile LCP of 5.6 seconds pulls the overall speed impression down into the middle of the pack. No user complaints about lag surfaced, so real-world experience may be acceptable for a lightweight embeddable widget. Security is table-stakes HTTPS with HSTS, SPF and DMARC, yet the absence of CSP and several recommended headers, plus zero published audits or compliance claims, keeps it firmly average. For a lead-generation tool handling contact details, the current posture is functional but not enterprise-ready.

Accessibility & Growth

Automated accessibility testing returns a strong 96/100 with only a single contrast-ratio failure noted. Without an accessibility statement or explicit keyboard/multi-language support, the product sits at the higher end of typical small-SaaS territory rather than leading. Growth is the weakest dimension: extensive searches across review platforms, Reddit, Product Hunt and GitHub yielded no mentions or traction data. The 588-calculator claim on the homepage is the only visible scale signal; outside the site itself the product has almost no public footprint.

Conclusion

For trades and clinics tired of contact-form drop-off, Going Rate offers a low-risk way to test instant estimates. The lack of reviews and visibility means early adopters will be flying somewhat blind, but the core value proposition is clear and the pricing tiers scale sensibly with lead volume.

Suggestions for improvement

Add a visible security/compliance page and consider basic SOC 2 or equivalent once revenue supports it.
Tighten calculator spacing and improve tap targets on pills for better mobile usability.
Publish a short changelog and launch on Product Hunt or relevant Australian forums to generate first reviews.
Fix the single contrast failure and add an accessibility statement to push the score higher.

How we score

Alternatives comparison

Named competitors, point by point. Nobody paid to appear here or to be left out.

	Going Rate	Service.com.au	Hire a Hubby	Costimates
Embeddable cost calculator on own website	Yes - branded embed, 2-min setup, no developer	No - comparison site only, no embed	No - booking platform with pricing guides	Yes - US cost estimator, no embed mentioned
Free tier with lead capture	Yes - free branded calculator + instant alerts	No - paid lead model	No - booking fees apply	Yes - free estimator, no lead capture
Australian pricing data	Yes - 588 calculators, local rates, 42 categories	Yes - Australian service quotes	Yes - Australian trades pricing guides	No - US-focused