Usability68Design71Speed46Security63Accessibility79Growth58

Cycling through all six. Tap any point to stop.

Measured on six things

AI search visibility audit & managed placements

Speed

46

Lighthouse mobile 50/100 with LCP 4.5s and TBT 748ms; desktop 77/100. CLS is clean at 0.017, so the issue is load weight and main-thread work, not layout jank.

Screenshots

1 / 1

About this app

Kollavo is a cutting-edge AI search visibility platform that helps brands understand and improve their presence in AI-generated recommendations. It audits how AI engines like ChatGPT, Gemini, and Google AI Overviews perceive your brand, showing which competitors are named instead of you and which sources are cited. The free audit takes 30 seconds and reveals your AI visibility score along with the exact brands and sources AI uses. For brands looking to take action, Kollavo Managed offers done-for-you outreach, content creation, and placement in the sources AI trusts, starting at $99/month with your first placement free. It's ideal for marketers, founders, and SEO professionals who want to stay ahead in the AI-driven search landscape.

Key features

  • 1Free 30-second AI visibility audit with no email gate, checking ChatGPT, Gemini and Google AI Overviews
  • 2Report showing which brands AI names instead of you and which sources it cites
  • 3Entry plan at $49/mo: weekly LLM visibility scoring, share-of-voice dashboard, citation gap alerts
  • 4Managed + Directory Launch at $99/mo: 10–15 directory and AI-source submissions per month with live tracker

Target customer profile

Drawn from the product itself, not from a survey.

Demographic

Marketing Managers at mid-sized companies

Pain points

Struggling to measure brand visibility in AI answers; competitors appear more often

Primary needs

Tools to audit and improve AI search presence; actionable insights

Demographic

Startup Founders and Small Business Owners

Pain points

Limited budget for traditional SEO; unsure how to get mentioned by AI

Primary needs

Affordable, done-for-you solution to secure AI citations; clear reporting

Demographic

SEO Professionals and Agencies

Pain points

AI search disrupts traditional SEO; need new methods to track and influence AI

Primary needs

Advanced tools to monitor AI citations; competitive analysis and placement services

Scout Review

Written by AI from measured evidence, scored out of 100.

Kollavo is a well-marketed entry into AI search visibility (GEO) — a category that is real, growing, and already crowded. Its strongest asset is the homepage: a mock report card that shows exactly what the product outputs, a free audit with no email gate, and a pricing page that clearly separates $49 self-serve tracking from $99 done-for-you placements. Design and usability are above average for an early-stage tool. Speed is the clear weak point — a 50/100 mobile Lighthouse score and 4.5-second LCP undercut the '30 seconds' pitch. Security is competent but lacks hardening headers and any published compliance. Accessibility is strong on automated checks with two easy fixes outstanding. Growth potential is solid but not exceptional: the wedge is real, the moat is thin, and the category's incumbents are moving fast.

Measure by measure

Usability

68

Free audit with no email gate, three numbered steps, and a pricing page that explains Entry vs Managed clearly. FAQ answers the obvious objections. Onboarding clarity is above average for the category.

Design

71

Coherent mint-to-green system, strong CTA contrast and a mock report card that actually shows the product. The dark green footer and the off-style maker graphic are the only seams.

Speed

46

Lighthouse mobile 50/100 with LCP 4.5s and TBT 748ms; desktop 77/100. CLS is clean at 0.017, so the issue is load weight and main-thread work, not layout jank.

Security

63

HTTPS enforced with HSTS, secure cookies, SPF and DMARC in place. Missing CSP, frame protection and Permissions-Policy, and no SOC 2, ISO or pen-test claims published anywhere on the site.

Accessibility

79

Lighthouse accessibility 95/100 with only contrast and heading-order failures. No WCAG statement or a11y page published, so the automated score is doing all the talking.

Growth

58

Real problem — brands genuinely don't know what AI says about them — with a specific wedge: free no-email audit plus done-for-you placements at $99/mo. Crowded category, thin moat.

Improvement areas

  • Mobile performance: 50/100 Lighthouse with 4.5s LCP and 748ms TBT
  • Security hardening: no CSP, frame protection or Permissions-Policy; no published compliance
  • Accessibility polish: contrast and heading-order failures plus no WCAG statement
  • Proof of efficacy: no published case studies showing placements actually change AI answers

Design & Usability

Kollavo's homepage does the hardest thing in SaaS marketing well: it shows the product instead of describing it. The mock report card — a real buyer question, ChatGPT/Gemini/Google logos, three competitor brands named, an 18/100 score — communicates the entire value proposition in one glance. The mint-to-green palette is consistent, the CTA is repeated without feeling spammy, and the three numbered steps remove any 'what does this actually do' friction. Usability follows through: the free audit requires no email, the FAQ pre-empts the obvious objections, and the pricing page draws a clean line between the $49 self-serve Entry plan and the $99 Managed tier. The seams are cosmetic — a dark green footer that arrives without transition, and a maker-media graphic that looks like it wandered in from a different site. Neither breaks the experience; both suggest a design system that hasn't been fully audited yet.

Speed & Security

Speed is the weak link. Lighthouse mobile scores 50/100 with a 4.5-second LCP and 748ms of total blocking time — on a page that promises a 30-second audit, a four-and-a-half-second first paint is an awkward contradiction. Desktop scores 77, which suggests the mobile build is carrying weight it doesn't need to. CLS is excellent at 0.017, so the problem is payload and main-thread work, not layout instability. Security is competent but unremarkable: HTTPS is enforced with HSTS, cookies are secure, SPF and DMARC are configured, and X-Content-Type-Options and Referrer-Policy are present. What's missing is the hardening layer — no Content-Security-Policy, no frame protection, no Permissions-Policy — and there is no published SOC 2, ISO 27001, pen-test summary or bug bounty anywhere on the site. For a tool that asks users to submit their domain and pay monthly, a security or trust page would be a cheap, credible addition.

Accessibility & Growth

Accessibility scores 95/100 on Lighthouse, which is genuinely strong for an early-stage product. The two failures — insufficient color contrast and non-sequential heading order — are among the cheapest fixes in the entire WCAG checklist, and their presence suggests the audit was run once and the findings weren't actioned. There is no accessibility statement or WCAG conformance claim on the site, so buyers who need that documentation have nothing to point at. Growth is the more interesting question. The problem Kollavo names is real: brands increasingly cannot see what ChatGPT, Gemini and Google AI Overviews say about them, and the free 30-second audit with no email gate is a genuinely smart acquisition hook. The $99/mo done-for-you placement tier is a concrete differentiator against SEMrush, which sells tracking but not outreach. The honest limit is the moat: 'we get you cited in the sources AI trusts' is a service every SEO agency is now selling, the category is filling up fast, and the domain is only months old with a single Twitter profile as its public footprint. Kollavo can win a slice of this market on speed and price — but it needs to prove placements actually move AI answers, or it's selling hope with a dashboard.

Conclusion

Kollavo is worth a free audit — the no-email gate means there's no reason not to run one and see what ChatGPT actually says about your brand. Whether it's worth $99/month depends entirely on whether the placements move the needle, and that's the claim the site wisely refuses to guarantee. If you're a marketer who needs visibility data now, the $49 Entry tier is a reasonable bet. If you're buying the Managed tier, ask for evidence of past placements before you commit. The product is competent, the positioning is sharp, and the execution has obvious room to improve — which is exactly what you'd expect from a company that registered its domain this year.

Suggestions for improvement

  • Fix the mobile performance: 4.5s LCP and 748ms TBT are dragging a 50/100 score on the device most buyers use
  • Add a Content-Security-Policy, frame protection and Permissions-Policy — the header checklist is 9/13
  • Publish a security/trust page with your data handling, and pursue SOC 2 if you're selling to mid-sized companies
  • Fix the two accessibility failures (contrast, heading order) and publish a short WCAG conformance statement
How we score

Alternatives comparison

Named competitors, point by point. Nobody paid to appear here or to be left out.

KollavoBrandwatchSEMrush
AI visibility audit / brand mention tracking in AI answersFree 30-second audit across ChatGPT, Gemini and Google AI Overviews; no email requiredSocial listening with some AI source coverage; enterprise-focused, no free instant auditAI visibility tracking within a broader SEO toolkit; not the primary focus
Done-for-you citation placement / outreachManaged tier at $99/mo: 10–15 directory and AI-source submissions monthly, first placement freeNot offered — analytics and listening onlyNot offered as a done-for-you service; tools and data only
Entry price point$49/mo Entry; $99/mo Managed; free audit with no emailEnterprise pricing, typically quoted annually; no low-cost self-serve tierTiered subscription starting around $140/mo for Pro; no free instant audit
Competitor share-of-voice comparisonIncluded in Entry: share-of-voice and competitor comparison dashboardStrong social share-of-voice; AI-answer coverage limitedCompetitor analysis across SEO and some AI surfaces
Target customer fitSMBs, founders and SEO agencies wanting affordable AI visibility and placementsEnterprise brand and social media teamsSEO professionals and agencies needing a full toolkit

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