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Measured on six things

Advanced Amazon seller analytics for profit, PPC, LTV, an...

Speed

Lighthouse mobile performance 40/100 with an 11.9s LCP and 1.0s TBT; desktop fares better at 66/100. CLS is a clean 0, but an 11.9s mobile load is a real conversion tax on a page this heavy.

Screenshots

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My Real Profit

About this app

My Real Profit (MRP) is a comprehensive Amazon analytics platform designed for brands and agencies that need deep, actionable insights into their business. Unlike basic seller tools that only track sales, MRP focuses on profitability, customer lifetime value (LTV), and competitive market share. It offers a suite of customizable dashboards and reports, including Profit Dashboard, P&L Statement, and Advertising Analytics. The platform updates data every 30 minutes, ensuring real-time visibility. With specialized solutions for CPG brands, durable goods sellers, and agencies, MRP helps users make data-driven decisions to increase margins, reduce ad waste, and understand their customers better. Trusted by over 1000 industry leaders, it's a robust alternative to traditional Amazon analytics tools. I've personally seen how it transforms raw data into strategic insights, making it a must-have for serious Amazon sellers.

Key features

1Profit Dashboard and P&L with New-to-Brand vs Repeat revenue splits, cost breakdowns and breakeven ACoS targets.
2Customer Lifetime Value, cohort tracking and Subscribe & Save analytics built specifically for repeat-purchase CPG brands.
3Agency toolkit: white-label client reporting, admin dashboard and customizable reports across multiple client accounts.
4Keyword-level market share, PPC-by-hour advertising analytics, traffic/conversion tracking and FBA inventory forecasting.
5Data access via MCP server and data warehouse, plus four free tools (FBA Profit Calculator, BE LTV ACoS Calculator, PPC Audit).

Target customer profile

Drawn from the product itself, not from a survey.

Demographic

CPG brands with repeat purchases (e.g., supplements, personal care)

Pain points

Difficulty tracking LTV, New-to-Brand vs. Repeat revenue, and Subscribe & Save performance; lack of cohort analysis.

Primary needs

Detailed LTV reports, NTB vs. Repeat P&L, S&S analytics, cohort tracking, and breakeven ACoS targets.

Demographic

Durable goods sellers (e.g., home goods, electronics)

Pain points

Inability to pinpoint profit leaks from fees, refunds, or ads; lack of keyword-level market share insights.

Primary needs

Real-time profit dashboard, P&L with cost breakdowns, PPC by hour, keyword market share, and inventory forecasting.

Demographic

Amazon agencies managing multiple clients

Pain points

Time-consuming client reporting; need for customizable, white-label reports; difficulty tracking client KPIs efficiently.

Primary needs

Client reporting tools, admin dashboard, customizable reports, automated data updates, and centralized analytics.

Scout Review

Written by AI from measured evidence, scored out of 100.

My Real Profit is a serious Amazon analytics platform aimed at brands and agencies who care about margin, not just rank. The pitch is credible: profit dashboards, P&L with New-to-Brand vs Repeat splits, LTV and cohort tracking, Subscribe & Save analytics, keyword-level market share, PPC by hour, and white-label client reporting for agencies. The site backs it up with real dashboard mockups, actual brand logos, a product tour video, and four free calculators that let you test the math before you commit. Security headers are genuinely strong at 11/12. The problems are executional, not conceptual: mobile performance is poor at 40/100 with an 11.9s LCP, the landing page has layout blemishes (clipped hero numbers, cramped Best Seller cards), the navigation is dense enough to slow discovery, and there's no published SOC 2 or accessibility statement despite handling sensitive Seller Central data. For a CPG brand drowning in fee and refund leakage, the reporting depth here is worth a trial — just budget for the load times and expect to dig for the docs.

Measure by measure

Usability

Free trial, demo booking, a product tour video and four genuinely free calculators make evaluation easy. But a ~20-item Products menu, no visible help center, and dense nav make finding a specific report a scavenger hunt.

Design

Polished dark-to-light landing page with consistent purple accents, real dashboard mockups and actual brand logos. Clipped hero numbers, cramped Best Seller cards and dead white space beside feature cards hold it back.

Speed

Lighthouse mobile performance 40/100 with an 11.9s LCP and 1.0s TBT; desktop fares better at 66/100. CLS is a clean 0, but an 11.9s mobile load is a real conversion tax on a page this heavy.

Security

Strong header hygiene: HTTPS enforced, HSTS, CSP, frame protection, Referrer-Policy, SPF and DMARC all set (11/12 probe points). No SOC 2, ISO or pen-test claims published, which is notable for a tool holding Seller Central data.

Accessibility

Lighthouse accessibility 93/100 with responsive layout, but two real failures: insufficient color contrast and links without discernible names. No accessibility statement or WCAG claim published.

Growth

Sharp wedge: profit, LTV, cohorts and NTB-vs-Repeat P&L for CPG and durable-goods brands — territory Helium 10 and Jungle Scout treat as a side feature. Agency white-label reporting and an MCP server add real headroom.

Improvement areas

Mobile performance: 11.9s LCP and a 40/100 Lighthouse score need real page-weight reduction and lazy loading.
Compliance transparency: no SOC 2, ISO or data-handling page despite ingesting sensitive Amazon Seller Central data.
Documentation and onboarding: no visible help center or docs hub behind a ~20-item Products navigation menu.
Accessibility polish: fix the two Lighthouse failures (color contrast, unnamed links) and publish a WCAG statement.

Design & Usability

The landing page is the strongest asset here: dark-to-light section rhythm, a consistent purple accent, real browser-window dashboard mockups and actual brand logos (ROYAL, CGK, SALT & STONE) instead of the usual smiling-stock-photo filler. It reads as a product built by people who use it. The cracks are in the details — hero dashboard numbers clipped at both edges, five 'Best Seller' cards crushed into one row with unreadable logos, and a wide band of dead white space beside the feature cards. Usability is a mixed bag: a free trial, demo booking, a product tour video and four genuinely free calculators (FBA Profit Calculator, BE LTV ACoS Calculator, Amazon PPC Audit) make it easy to kick the tires before paying. But the Products menu lists roughly twenty reports across four groups, the top bar stacks five menu items against three right-side actions, and no help center or documentation link surfaced in the nav. For a platform this deep, discovery is the bottleneck — you can see the value, you just have to hunt for it.

Speed & Security

Speed is the weak spot. Lighthouse mobile performance lands at 40/100 with an 11.9-second largest contentful paint and 1.0s total blocking time; desktop recovers to 66/100. CLS is a clean 0, so the layout is stable, but nearly twelve seconds to first meaningful paint on mobile is a real conversion tax for a page carrying this much imagery and video. Security is the opposite story: the HTTP probe found HTTPS enforced, HSTS, CSP, frame protection, X-Content-Type-Options, Referrer-Policy, SPF and DMARC all in place — 11 of 12 checklist points, with only Permissions-Policy missing. That is better header hygiene than most tools in this category. The gap is compliance transparency: no SOC 2, ISO, HIPAA or pen-test claim appears anywhere on the site, and no security page or bug bounty was found. For a platform that ingests Amazon Seller Central data — revenue, ad spend, customer cohorts — publishing an audit or at least a data-handling page would be the obvious next move.

Accessibility & Growth

Accessibility scores 93/100 on the Lighthouse audit with a responsive layout, but two failures matter: insufficient color contrast and links without discernible names. The contrast issue is ironic given the product's pitch is clarity, and the unnamed links are a straightforward fix. No accessibility statement or WCAG conformance claim is published, and multi-language support isn't indicated. Growth is where the idea earns its keep. The category — Amazon seller analytics — is crowded with Helium 10, Jungle Scout and SellerApp, all of which lead with keyword and product research and treat profit as a secondary tab. My Real Profit flips that: P&L by New-to-Brand vs Repeat, LTV, cohorts, Subscribe & Save tracking, keyword-level market share, PPC by hour, and white-label agency reporting. That is a specific, defensible wedge aimed at CPG brands and durable-goods sellers doing real volume, and the agency tier adds a second revenue motion. The MCP server and data warehouse suggest a platform play rather than a single dashboard. The limit is that the wedge is a feature gap the incumbents can close, not a structural moat — but for now, the positioning is sharper than most of what it competes against.

Conclusion

The honest read: My Real Profit is a well-positioned, feature-deep analytics tool with a landing page that oversells slightly and a mobile experience that undersells badly. If you're a CPG brand or an agency running real Amazon volume and your current stack can't tell you which SKUs are actually profitable after ads, refunds and fees, the free trial is worth an afternoon — the NTB-vs-Repeat P&L and cohort reports are the kind of thing Helium 10 and Jungle Scout still treat as an afterthought. If you're a smaller seller just trying to find a keyword, this is overkill and you'll pay for depth you won't use. The fixes are unglamorous but obvious: cut the mobile page weight, publish a security page, add an accessibility statement, and put a real help center behind that twenty-item Products menu. Do those four things and this moves from 'interesting alternative' to 'default recommendation' for the segment it's clearly built for.

Suggestions for improvement

Cut mobile page weight and lazy-load the tour video and dashboard imagery — 11.9s LCP is costing you signups.
Publish a security/compliance page covering data handling, SOC 2 status and subprocessors; Seller Central access demands it.
Add a real help center or docs hub and surface it in the nav — a twenty-item Products menu without docs is a dead end.
Fix the two Lighthouse a11y failures (contrast, unnamed links) and publish a short WCAG conformance statement.

How we score

Alternatives comparison

Named competitors, point by point. Nobody paid to appear here or to be left out.

	My Real Profit	Helium 10	Jungle Scout	SellerApp
Core focus	Profitability, LTV and market share analytics for brands and agencies	All-in-one seller toolkit led by keyword and product research	Product research, sales analytics and inventory management	Keyword tracking, PPC optimization and product analytics
Customer LTV and cohort analysis	Dedicated LTV, cohort and repeat-rate reports	Not a core offering	Not a core offering	Limited; not a primary focus
New-to-Brand vs Repeat P&L	Built-in NTB vs Repeat P&L and Subscribe & Save tracking	Not offered as a dedicated report	Not offered as a dedicated report	Not offered as a dedicated report
Agency / white-label client reporting	White-label client reporting and admin dashboard	Limited multi-client reporting	Limited; not agency-focused	Some agency reporting features
Keyword research and product discovery	Keyword-level market share, not full keyword research	Industry-leading keyword and product research suite	Strong product research and demand estimation	Keyword tracking and PPC optimization
Free tools and trial	Free trial plus four free calculators and a PPC audit tool	Free plan with limited usage; paid tiers for full access	Free trial and some free tools	Free plan and free trial available