Cycling through all six. Tap any point to stop.

Measured on six things

Get a plain-English diagnosis of why your homepage isn't ...

Speed

Desktop Lighthouse is a perfect 100, but mobile sits at 73 with a 5.5s LCP — well past the 2.5s 'good' line. Fast on a laptop, sluggish on a phone.

Screenshots

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Site Checkups

About this app

Site Checkups is a free tool that analyzes your homepage like a first-time visitor would, highlighting conversion blockers, trust gaps, and confusing calls-to-action in under a minute. Paste your URL and get a no-signup report that explains what's stopping people from buying. For $19, the Growth Plan gives you exact fixes, rewritten copy, and step-by-step instructions for your site builder, plus a free re-check within 30 days. It's perfect for founders, small business owners, and marketers who want honest, actionable feedback without hiring a consultant.

Key features

1Free no-signup homepage diagnosis in under a minute, 3 reports/day
2Plain-English findings: first impression, offer clarity, hesitations, blockers, trust gaps, button problems
3$19 one-time Growth Plan with rewritten copy, hero options, FAQ answers, and click-by-click builder steps
4Free re-check within 30 days and a full sample report published for evaluation

Target customer profile

Drawn from the product itself, not from a survey.

Demographic

Founders and solopreneurs with early-stage startups

Pain points

Traffic isn't converting, unclear why visitors bounce, no budget for CRO experts

Primary needs

Affordable, fast, and actionable feedback to improve homepage conversion

Demographic

Small business owners who built their own website

Pain points

Website looks fine but doesn't generate leads or sales, unsure what to fix

Primary needs

Plain-English advice and specific copy improvements without technical jargon

Demographic

Marketing managers and agencies needing a second opinion

Pain points

Internal bias, lack of fresh perspective on landing page effectiveness

Primary needs

Quick, objective audit to validate or challenge current messaging

Scout Review

Written by AI from measured evidence, scored out of 100.

Site Checkups is a focused, honest little tool: paste a URL, get a plain-English homepage diagnosis in under a minute, pay $19 once if you want the fixes written out. The free sample report and full sample plan are the smartest thing on the site — they let you judge the output before spending anything. Design is clean but the demo is cluttered and two stray 'Covela' images undermine the trust pitch. Mobile speed is the real drag (5.5s LCP). Security and accessibility are solid on the automated checks. Growth is the strongest dimension: a real wedge against Hotjar and UserTesting, aimed at a buyer who genuinely can't afford a consultant.

Measure by measure

Usability

No-signup, under-a-minute flow with a free sample report and full sample plan to inspect before paying. Guides and a 24-check checklist add real self-serve depth.

Design

Clean, confident landing page with strong CTA contrast and readable type. Held back by a cluttered sample-report demo and two stray 'Covela' images that don't belong.

Speed

Desktop Lighthouse is a perfect 100, but mobile sits at 73 with a 5.5s LCP — well past the 2.5s 'good' line. Fast on a laptop, sluggish on a phone.

Security

HTTPS enforced with HSTS, frame protection, and SPF/DMARC all in place (10/12 header checks). Missing a CSP header and no published SOC 2 or pen-test claims.

Accessibility

Lighthouse accessibility audit scores a perfect 100/100. No WCAG statement or multi-language support published, but the automated baseline is clean.

Growth

Sharp wedge: free no-signup AI homepage diagnosis, $19 one-time fix plan. Real underserved buyer (founders who can't afford CRO). Early — domain ~0.7 years old.

Improvement areas

Mobile LCP 5.5s — well past the 2.5s 'good' threshold despite desktop scoring 100
Two 'MAKER MEDIA' images show an unrelated product (Covela), undermining the trust pitch
No Content-Security-Policy header; no published SOC 2, ISO, or pen-test claims
Sample-report demo is cluttered; pricing text for the $19 offer is very small

Design & Usability

Site Checkups looks the part: bold hero, dark CTA, readable type, and a no-signup flow that gets you a report in under a minute. The free sample report and full sample plan let you judge the output before paying, and the guides plus 24-check checklist give self-serve buyers real depth. The cracks are in the demo: the sample report is buried under four numbered overlays and a side critique list, and two 'MAKER MEDIA' images show an unrelated product (Covela) — a trust own-goal on a page selling trust audits. Pricing text for the $19 offer is also small enough to squint at.

Speed & Security

Desktop Lighthouse is a perfect 100, but mobile lands at 73 with a 5.5s LCP — well past the 2.5s 'good' threshold, and the metric most real visitors will feel. Security is competent: HTTPS enforced with HSTS, frame protection, X-Content-Type-Options, Referrer-Policy, Permissions-Policy, plus SPF and DMARC (10/12 header checks). The gaps are a missing Content-Security-Policy header and no published SOC 2, ISO, pen-test, or bug-bounty program — normal for a one-person studio, but worth noting if you're sending it client URLs.

Accessibility & Growth

Lighthouse accessibility scores a clean 100/100 — no failing audits. There's no WCAG statement or multi-language support published, so the automated baseline is the whole story. Growth is the interesting one: the wedge is real. Hotjar needs install and traffic; UserTesting is expensive and slow. Site Checkups gives a free no-signup diagnosis in under a minute and a $19 one-time fix plan with rewritten copy and builder steps — a genuinely underserved buyer (founders who can't afford CRO). The limit is the model: one-time $19 per site means no recurring revenue, and the AI-written review is only as good as its brief. Domain is ~0.7 years old, so traction is still ahead of it.

Conclusion

If you run a small site and can't tell why visitors bounce, the free report is a genuinely useful 60 seconds and costs you nothing but a URL. Pay the $19 only if the free diagnosis already told you something you didn't know — the Growth Plan is only as good as the brief behind it. Skip it if you already have a CRO process or real traffic to A/B test with; this is a second opinion, not a replacement for one.

Suggestions for improvement

Remove or replace the two 'Covela' MAKER MEDIA images — they show a different product and undercut the trust pitch.
Simplify the sample-report demo: fewer numbered overlays, one clear annotated screenshot instead of four circles plus a side list.
Fix mobile LCP (5.5s) — compress the hero image, preload the LCP element, and re-run Lighthouse mobile to confirm.
Add a Content-Security-Policy header and a short 'how we handle your data' note near the URL input.

How we score

Alternatives comparison

Named competitors, point by point. Nobody paid to appear here or to be left out.

	Site Checkups	Hotjar	UserTesting
Setup required	None — paste URL, no signup, no install	Install tracking script; needs traffic to be useful	Recruit testers, schedule sessions, review recordings
Time to first insight	Under a minute	Days to weeks (needs traffic volume)	Hours to days
Pricing model	Free diagnosis; $19 one-time Growth Plan per site	Subscription tiers (free plan limited)	Per-test / enterprise pricing, expensive
Output type	Written diagnosis + rewritten copy + builder steps	Heatmaps, session recordings, funnels	Video feedback from real users
Best for	Founders/small business owners with low traffic and no CRO budget	Sites with meaningful traffic wanting behavioral data	Teams needing qualitative user research at scale