Cycling through all six. Tap any point to stop.

Measured on six things

AI-powered discovery of B2B influencers across LinkedIn, ...

Security

HTTPS and HSTS are in place, but the header checklist is 5/12: no CSP, no frame protection, no DMARC. No SOC 2, ISO, or bug bounty signals found. Standard early-stage posture.

Screenshots

1 / 1

B2B Influencer Finder

About this app

B2B Influencer Finder is an AI-driven tool designed to help B2B brands discover and connect with relevant industry influencers and creators. Unlike traditional influencer platforms that focus on celebrity reach, this tool prioritizes relevance by analyzing creators' content, expertise, and audience alignment. It scans multiple channels—including LinkedIn, YouTube, podcasts, newsletters, blogs, and X—to find niche voices already discussing topics that matter to your business. The platform matches your strongest content assets (e.g., case studies, research reports) with creators who can authentically discuss them, providing evidence for each match and suggesting collaboration angles. It offers two plans: a self-serve Finder option at $80/month and a Managed plan at $800/month that includes human outreach. By fostering independent coverage from trusted experts, B2B Influencer Finder helps brands build visibility in AI search and among potential buyers.

Key features

1AI-driven matching of brand content assets to relevant B2B creators across LinkedIn, YouTube, podcasts, newsletters, blogs, and X.
2Evidence-based match explanations with suggested collaboration angles for each creator.
3Two plans: self-serve Finder at $80/month and Managed at $800/month with human outreach included.

Target customer profile

Drawn from the product itself, not from a survey.

Demographic

B2B SaaS companies

Pain points

Difficulty finding niche influencers who understand complex software solutions

Primary needs

Identify and collaborate with creators who can authentically promote SaaS products

Demographic

B2B financial services

Pain points

Limited reach to relevant audiences in a regulated industry

Primary needs

Connect with credible financial influencers to build trust and authority

Demographic

B2B marketing agencies

Pain points

Time-consuming influencer discovery and outreach for clients

Primary needs

Streamline influencer identification and manage collaborations efficiently

Demographic

B2B HR companies

Pain points

Challenges in reaching HR decision-makers through traditional ads

Primary needs

Partner with HR thought leaders to showcase solutions organically

Scout Review

Written by AI from measured evidence, scored out of 100.

B2B Influencer Finder is a focused, well-executed niche tool with a genuinely fast site and a clear value proposition: find B2B creators who already talk about your industry, match them with your content, and get evidence for why the fit works. The homepage communicates this effectively, and the illustrative match example is one of the better product explanations I've seen on an early-stage site. The design is polished, the speed is excellent, and the accessibility audit is strong. Where it falls short is security posture (thin headers, no compliance signals) and conversion friction ('Apply for access' on a self-serve product). Growth potential is real but not guaranteed — the alternatives are entrenched, and the differentiation is a positioning claim rather than a technical moat. For B2B marketers tired of celebrity-influencer platforms, this is worth a look. Just don't expect enterprise-grade compliance out of the box.

Measure by measure

Usability

Clear 4-step process and a concrete match example make the value prop easy to grasp. But 'Apply for access' adds friction to a self-serve product, and there's no visible free trial or live demo.

Design

Clean, modern landing page with consistent magenta branding and clear process flow. The uneven process card colors and wide text measures are minor blemishes on an otherwise polished B2B aesthetic.

Speed

Lighthouse mobile 96/100 with LCP 1.2s and CLS 0; desktop 94/100. TBT 227ms is the only minor drag. Genuinely fast for a marketing site with this much content.

Security

HTTPS and HSTS are in place, but the header checklist is 5/12: no CSP, no frame protection, no DMARC. No SOC 2, ISO, or bug bounty signals found. Standard early-stage posture.

Accessibility

Lighthouse a11y score 96/100 is strong, but two real failures remain: insufficient color contrast and mismatched accessible names. No a11y statement or multi-language support found.

Growth

A real problem — finding niche B2B voices is genuinely hard — with a specific relevance-first wedge across six channels. But the alternatives are entrenched and the differentiation is a positioning claim, not a moat.

Improvement areas

Security headers are incomplete (no CSP, DMARC, frame protection) and no compliance certifications are published.
The 'Apply for access' CTA contradicts the self-serve positioning and adds unnecessary conversion friction.
No visible free trial, live demo, or pricing page linked from the main navigation.

Design & Usability

The homepage is a competent, modern B2B landing page. Magenta accents create clear hierarchy, the 4-step process (brand input → content → influencers → match) is easy to follow, and the illustrative fintech match example does real work explaining the product. The visual audit flagged uneven process card backgrounds and wide text measures, but these are polish issues, not structural ones. Usability is solid on the surface: the hero CTA is prominent and the value prop lands quickly. The friction is in the framing — 'Apply for access' implies a gated, exclusive product, which contradicts the self-serve $80/month positioning. There's no visible free trial, live demo, or pricing page linked from the nav, which adds unnecessary steps between curiosity and conversion. For a product targeting B2B marketers who evaluate tools in minutes, that's a missed opportunity. The core UX is clear; the conversion path is muddier than it needs to be.

Speed & Security

Speed is the standout dimension. Lighthouse mobile performance scored 96/100 with an LCP of 1.2 seconds, CLS of 0, and FCP under a second. Desktop scored 94/100. TBT at 227ms is the only metric that isn't near-perfect, and it's still well within acceptable range. For a content-heavy marketing site with multiple sections and imagery, this is genuinely impressive engineering. Security is a different story. HTTPS is enforced with HSTS, and SPF is configured, but the HTTP header checklist came back at 5/12. There's no Content Security Policy, no frame protection, no X-Content-Type-Options, no Referrer-Policy, and no Permissions-Policy. DMARC is missing, which matters for a product that will send outreach emails on behalf of brands. No SOC 2, ISO 27001, or bug bounty program was found in the collected evidence. For an early-stage tool handling brand and creator data, this is a standard but thin posture — the kind of setup that works until it doesn't.

Accessibility & Growth

Accessibility scored 96/100 on the Lighthouse audit, which is strong, but two real failures remain: insufficient color contrast and elements with visible text labels not matching accessible names. Those are fixable issues, not structural ones, but they matter for screen reader users. No accessibility statement or multi-language support was found, which is typical for a product at this stage. Growth potential is a judgment call on the idea. The problem is real: B2B brands struggle to find niche creators who actually understand complex software, and traditional influencer platforms optimize for reach over relevance. The product's wedge — scanning six channels, matching content assets to creators, and providing evidence for each match — is specific and demonstrable. The target segments (B2B SaaS, fintech, agencies, HR) are clearly named. But the alternatives (Influencer DB, Upfluence, Traackr) are established platforms with broader feature sets and enterprise traction. The differentiation is a positioning claim, not a structural moat. If the relevance-first matching genuinely works better for B2B, there's room. If it's just a filter on the same data, the incumbents can copy it.

Conclusion

If you're a B2B marketer who has spent hours scrolling through influencer databases looking for someone who actually understands your category, this tool is aimed squarely at you. The relevance-first approach is the right instinct, and the execution on the marketing site suggests the team knows how to build clean software. The $80/month self-serve plan is reasonable for the value if the matching works. The $800/month managed plan is a bigger commitment and worth a demo before you commit. The main caveats: security headers need hardening before you trust it with sensitive brand data, and the 'Apply for access' gate adds friction to what should be a self-serve signup. If those get fixed, this becomes a much easier recommendation. For now, it's a promising early-stage tool with a clear niche and a fast site — worth a trial if the fit is right.

Suggestions for improvement

Replace 'Apply for access' with a direct 'Start free trial' or 'Sign up' CTA to match the self-serve positioning and reduce conversion friction.
Add a pricing page linked from the main nav so prospects can evaluate plans without hunting through the homepage.
Harden security headers: add CSP, frame protection, X-Content-Type-Options, Referrer-Policy, and DMARC to match the product's data-handling responsibilities.
Fix the two Lighthouse accessibility failures (color contrast and accessible names) and publish a brief accessibility statement.

How we score

Alternatives comparison

Named competitors, point by point. Nobody paid to appear here or to be left out.

	B2B Influencer Finder	Influencer DB	Upfluence	Traackr
Primary focus	B2B relevance-first matching across six channels	Influencer database with analytics for campaign management	Full influencer marketing platform with discovery, outreach, and analytics	Influencer relationship management for B2B and B2C brands
Pricing model	$80/month self-serve; $800/month managed with human outreach	Custom pricing; free trial available	Custom pricing; demo required	Custom enterprise pricing; demo required
Channel coverage	LinkedIn, YouTube, podcasts, newsletters, blogs, X (Reddit coming soon)	Instagram, YouTube, TikTok, Facebook, Twitter, blogs	Instagram, YouTube, TikTok, Twitch, blogs, Twitter, Facebook	Instagram, YouTube, TikTok, Twitter, Facebook, blogs, forums
Target audience	B2B SaaS, fintech, agencies, HR companies	B2C and B2B brands, agencies	B2C and B2B brands, ecommerce, agencies	Enterprise B2B and B2C brands
Managed outreach service	Yes, included in $800/month Managed plan	No; self-serve platform only	Yes, via managed service add-on	Yes, via managed services