Cycling through all six. Tap any point to stop.

Measured on six things

AI face and body editor for photos and videos

Security

HTTP probe scored 1/12: no HTTPS enforcement, no HSTS, CSP, frame protection or Referrer-Policy; SPF present but no DMARC. No SOC 2/ISO/GDPR claims or security page found. OAuth sign-in is the one solid signal.

Screenshots

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PrettyUp

About this app

PrettyUp is an all-in-one AI-powered editor for photos and videos, focusing on face and body retouching, makeup, and creative effects. It offers precise controls for facial features, body shape, skin smoothing, and makeup application, plus AI tools like clothes changer and expression generator. Available as a web app and mobile app for iOS and Android, it’s free to start with daily AI credits and HD downloads without watermarks. With over 50 million downloads and 30 million monthly edits, PrettyUp is trusted by millions for natural-looking enhancements.

Key features

1AI face and body retouching for photos and video with per-effect strength sliders and presets.
2AI clothes changer with 1,000 outfit templates plus an AI expression generator and flash portrait presets.
3Free to start with daily AI credits, Google/Apple sign-in, and HD downloads without watermarks.
4Available as a web app and native iOS/Android apps, with eight-language support.

Target customer profile

Drawn from the product itself, not from a survey.

Demographic

Social media influencers and content creators

Pain points

Need quick, high-quality edits for photos and videos to maintain a polished online presence

Primary needs

Easy-to-use tools for face and body retouching, makeup, and AI effects to enhance content

Demographic

Everyday users who want to enhance selfies and portraits

Pain points

Unsatisfied with natural photos due to blemishes, uneven skin tone, or unflattering angles

Primary needs

Simple, natural-looking retouching and body reshaping without professional skills

Demographic

Fitness and lifestyle enthusiasts

Pain points

Want to showcase progress or ideal physique but need subtle adjustments to photos and videos

Primary needs

Body shaping tools (waist, hips, height) and skin smoothing for before-and-after shots

Scout Review

Written by AI from measured evidence, scored out of 100.

PrettyUp is a competent, well-packaged beauty editor with a real differentiator: it does face, body, skin and makeup edits on both photos and video, plus AI clothes-changing and expression tools that its main rivals don't bundle as cleanly. The app and marketing are polished, onboarding is frictionless, and accessibility scores well. The problems are depth and trust: no visible documentation, and a security posture that fails almost every header check while asking for your face and your Google login. It's a solid consumer tool that needs to take data handling as seriously as it takes jawlines.

Measure by measure

Usability

Drag-and-drop upload, a sample image to try instantly, Google/Apple sign-in for daily credits, and per-tool pages. Low friction to first edit; no visible help center or docs beyond the marketing pages.

Design

Judging the app UI + store material: clean, modern, feature-sectioned marketing with a working upload dropzone and per-effect strength sliders. Polished and on par with Facetune/YouCam peers.

Speed

No performance measurement was captured, so speed is scored on indirect signals only: a content-heavy marketing page with no published benchmarks. No lag complaints found; not independently verified.

Security

Accessibility

Lighthouse accessibility 96/100, with two real fails: insufficient color contrast and text labels without matching accessible names. Eight-language support and mobile coverage are genuine strengths; no a11y statement found.

Growth

Real, specific audience (creators + everyday selfie users) with a genuine wedge: photo AND video beauty editing plus AI clothes changer and expression generator. Crowded category, but the video angle is a real differentiator.

Improvement areas

Security headers: probe scored 1/12 — no HTTPS enforcement, HSTS, CSP or frame protection; no DMARC.
No visible help center or documentation beyond marketing pages; advanced controls are undocumented.
Two Lighthouse accessibility fails: insufficient color contrast and unlabeled interactive elements.
No published privacy/security page or compliance claims for handling uploaded face and photo data.

Design & Usability

PrettyUp's design is judged on the shipped app and store material, not just the landing page: the marketing is clean and modern, sectioned by tool (face, body, skin, makeup, video, AI effects), with a working upload dropzone and per-effect strength sliders that signal real control rather than one-tap magic. Usability is the stronger story — drag-and-drop upload, a sample image to try instantly, Google/Apple sign-in for daily free credits, and HD downloads without watermarks. The friction to a first edit is genuinely low. The gap is depth: there's no visible help center or documentation beyond the marketing pages, so once you're past the presets you're on your own.

Speed & Security

Speed could not be independently measured — no Lighthouse performance run was captured — so this is scored on indirect signals only: a content-heavy marketing homepage with no published benchmarks and no user complaints about lag in the collected evidence. Security is the weak spot. The HTTP probe scored 1 of 12: HTTPS is not enforced, and there's no HSTS, CSP, frame protection, X-Content-Type-Options, Referrer-Policy or Permissions-Policy. SPF is present but DMARC is not. No SOC 2, ISO, GDPR or HIPAA claims and no security page were found. Google/Apple OAuth is the one standard auth signal. For an app that handles faces and personal photos, that header posture is thin.

Accessibility & Growth

Accessibility is a genuine strength on paper: Lighthouse scored 96/100, with two real fails — insufficient color contrast and visible text labels without matching accessible names. The site supports eight languages and ships on both iOS and Android, which is real reach; no formal a11y statement was found. Growth is a judgement on the idea: PrettyUp names a specific audience (creators and everyday selfie users) and shows a concrete wedge — photo and video beauty editing in one flow, plus an AI clothes changer with 1,000 outfit templates and an expression generator. The category is crowded (Facetune, YouCam Perfect), but the video tools and the AI outfit/expression features give it a reason to exist beyond 'another retoucher.' Domain age (~5.5 years) and claimed 50M+ downloads are context, not the score.

Conclusion

If you're a creator who wants fast, natural-looking retouching across photos and video without a subscription wall, PrettyUp earns a look — the free tier with daily credits and watermark-free HD downloads is a fair on-ramp. Go in with eyes open on privacy: use OAuth you're comfortable with, and don't assume enterprise-grade data protection. For the maker, the path to a higher score is boring but clear: enforce HTTPS, add the standard security headers, publish a real privacy/security page, and ship a help center. The product is good enough that the plumbing is now the bottleneck.

Suggestions for improvement

Enforce HTTPS and add HSTS, CSP, frame protection, X-Content-Type-Options, Referrer-Policy and Permissions-Policy — the probe scored 1/12.
Publish a security/privacy page stating data handling for uploaded faces and photos; add DMARC to the existing SPF record.
Build a real help center or docs beyond marketing pages so users can learn advanced controls without guessing.
Fix the two Lighthouse a11y fails: color contrast and text labels without matching accessible names.

How we score

Alternatives comparison

Named competitors, point by point. Nobody paid to appear here or to be left out.

	PrettyUp	Facetune	YouCam Perfect
Photo and video beauty editing in one app	Yes — face, body, skin, makeup on both photos and video	Yes — photo and video retouching	Primarily photo; video support limited
AI clothes changer / outfit swap	Yes — 1,000 outfit templates or upload your own	No dedicated clothes changer	AI outfit features via YouCam ecosystem
Free tier with watermark-free HD downloads	Yes — daily free AI credits, HD without watermarks	Limited free; full access requires subscription	Free and premium tiers
Body reshaping controls (waist, hips, height)	Yes — waist, hips, shoulders, height, leg length	Yes — reshape tools	Yes — body reshaping tools
Multi-language support	8 languages on web	Multiple languages	Multiple languages